locr to demonstrate the power of personalized maps during PRINT 13

Thursday, September 05, 2013

Press release from the issuing company

New partnerships and opportunities reflect the company’s expanded US presence

Braunschweig, Germany – locr GmbH, the world’s leading provider of personalized maps and geolocation services, today announced the presentations, partnerships, and demonstrations the company will participate in at PRINT 13, September 8 – 12, at McCormick Place, Chicago, Illinois.

locr enables print and marketing service providers to easily include personalized maps in all forms of marketing communications, including print, email, mobile, video, and pURLS. In addition to their own booth (#4673), locr will also be featured in a variety of presentations and events designed to showcase how including these maps can help marketers increase customer engagement and response rates. These include:

• Partner Booths – locr’s personalized map solution has been integrated by industry leading partners. These integrated solutions will be shown at PRINT 13 by: XMPie (Xerox booth #1202), Directsmile (booth #4573) andGMC (booth #4840). In addition, locr will also be speaking at the GMC User Conference, being held Thursday, September 12.

• The Printerverse (booth # 5540) - locr is a partner of the Printerverse, a unique place for attendees to connect with the topics, trends, and people who are driving the print and marketing industries forward. locr will be presenting at the daily Printerverse partner presentations.

• The Marketing Theater (booth #4670) – On Tuesday, September 10 12:15 and Wednesday, September 11 at 11:15, locr will be conducting a presentation in the marketing theatre. This presentation will include case studies on how marketers have successfully used personalized maps to solve a variety of business challenges.

• Photo Imaging Pavillion (booth 3091) - locr will also be showcasing their ability to include personalized maps as an interesting element in photo books. In addition to the booth, locr be presenting an “Incorporating Maps Into Your Photobooks and Mailings” presentation on Wednesday, September 11 at 2:25.

Rolf Richter, CEO of locr says, “You’ll need a map to find all the places locr will be at PRINT 13! locr and the use of personalized maps have both grown extensively in the past six months. That growth can be seen in the many locations and events we are participating in at PRINT 13. So, in addition to seeing us in our own booth, you will also find us presenting with other marketing innovators, showcasing our solution with our industry-leading partners, and expanding our reach into photo books. We are excited about the opportunities that PRINT 13 presents us, and look forward to seeing where this event will lead us.”

To learn more about locr’s personalized maps and PRINT 13, view this video:

http://www.youtube.com/watch?v=V_nlGlR2s5U

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