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Safeguard Product Authenticity and Brand Integrity with Avery Dennison’s New Security Materials Portfolio

Friday, August 30, 2013

Press release from the issuing company

MENTOR, Ohio - From destructible films and papers to void materials, the new Avery Dennison Select Solutions™ Security portfolio of materials is specifically designed to help companies counter product tampering and counterfeiting while protecting consumers and the long-term integrity of their brands.

“Consumers want to trust the products they purchase,” said Michael Welch, product manager, durables, Avery Dennison Label and Packaging Materials – North America. “Our Security materials use elements such as two-dimensional holograms and in-label watermarks and threads, to help brand owners create clear marks that can assure consumers – or, if absent or broken alert them of tampering or counterfeiting.”

Suited for use in a variety of segments, such as pharmaceutical, automotive and consumer packaged goods, the Select Solutions Security portfolio features:

  • Customizable ultra-violet and infra-red print options
  • Enhanced thermal transfer graphic solutions
  • Chemical-resistant coating for liquid products

Select Solutions portfolios feature unique, application-specific offerings designed to meet brand owners’ common needs and challenges. Each portfolio features low minimum order quantities, same day price quotations and four-day shipping that allow converters to address specific application label needs.

More information about the portfolios can be found in Avery Dennison’s new Select Solutions Center. The center offers a wide breadth of products and services, conveyed in an easy-to-understand manner with expert content and featured product descriptions. Visit the Select Solutions Center at http://label.averydennison.com/en/home/solutions/select-solutions.html.


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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.


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