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2013 NAPL Marketing Plus Award Winners Named

Tuesday, August 27, 2013

Press release from the issuing company

Companies From a Dozen States and Three Foreign Countries Honored for Marketing Services Excellence

East Rutherford, N.J - The National Association for Printing Leadership (NAPL) has cited 17 companies from a dozen U.S. states and three foreign countries as winners of 2013 NAPL Marketing Plus™ Awards. Winners will be recognized for marketing services excellence during the NAPL Soderstrom Awards Dinner at The Gleacher Center in downtown Chicago on Saturday, Sept. 7, on the eve of PRINT 13.

Leading the list of Gold Award winners is Flottman Company of Crestview Hills, Ky., which took home three gold awards, including two in the category of Corporate Identity. Four other companies—Calitho, Concord, Calif.; DS Graphics, Lowell, Mass.; The Standard Group, Reading, Pa; and Action Graphics, Inc., Lincoln Park, N.J.—each won two golds. In terms of overall awards, DS Graphics was top honoree, with a total of nine winning entries.  (A complete list of all winners follows this release.)           

“We continue to be impressed by the high quality of these entries from companies of all sizes,” says Samantha Lake, NAPL Marketing Director, who led the judging panel. “The innovative and highly effective use of print and multi-media is proof that printers worldwide are not only embracing, but excelling in their role as marketing services providers.”

NAPL Marketing Plus Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the quality of the individual end product or campaign and its success in meeting its stated goals. Awards were presented in 11 categories this year.

Tickets for the 2013 Soderstrom Society Dinner, which also features presentation of the annual Soderstrom Award and Soderstrom Society induction, are $170 per person and $300 per couple. To register, please contact Joan Kasper-Nolan at (800) 642-6275, Ext. 6344, or jkasper-nolan@napl.org.

Industry companies, including manufacturers and suppliers, are invited to sponsor a full table for 10 ($5,000) or shared half-table for five ($2,500) at this year’s Soderstrom Awards Dinner. Sponsors will be recognized with signage at the event. Initial table sponsors include EFI and Xeikon. For sponsorship information, contact Marty Maloney at (203) 912-0804 or m.maloney@bmcorp.com.

2013 Marketing Plus™ Award Winners


Corporate Identity:

Gold: Flottman Company, Crestview Hills, Ky. (2)

Silver: Calitho, Concord, Calif.; PrintFirm, INC., Canoga Park, Calif.;; DS Graphics, Lowell, Mass.

Bronze: Modern Litho, Jefferson City, Mo; SCRIP-J, Laventille, Trinidad & Tobago; Action Graphics, Inc., Lincoln Park, N.J.


Cross-Channel & Digital Marketing:

Gold: DS Graphics, Lowell, Mass.; The Standard Group, Reading, Pa.; the e.f. group, San Antonio, Texas

Silver: DS Graphics, Lowell, Mass.

The F.P. Horak Company, Bay City, Mich.

Bronze: DS Graphics, Lowell, Mass.; Technifold USA, Lafayette, N.J.


Customer or Community Event Marketing:

Gold: Action Graphics, Inc., Lincoln Park, N.J.

Silver: DS Graphics, Lowell, Mass.

Bronze: Allen Press, Lawrence, Kan.


Data Management Services:

Silver: DS Graphics, Lowell, Mass.


Direct Mail Marketing:

Gold: The Standard Group, Reading, Pa.

GPA, Specialty Substrate Solutions, McCook, Ill.

Silver: Think Patented, Miamisburg, Ohio

Action Graphics, Inc., Lincoln Park, N.J.

Bronze: Tukaiz, Franklin Park, Ill.; Allen Press, Lawrence, Kan.

 

Green/Sustainability Marketing:

Silver: Calitho, Concord, Calif.

 

Rebranding/Repositioning

Gold: Calitho, Concord, Calif.; Flottman Company, Crestview Hills, Ky.

Silver: Flottman Company, Crestview Hills, Ky.; XIC, Aberdeen, Scotland; Calitho, Concord, Calif.

Bronze: COT Holdings Ltd, Christ Church, Barbados

 

Sales Support: Lead Generation:

Gold: Think Patented, Miamisburg, Ohio

Silver: DS Graphics, Lowell, Mass.; Think Patented, Miamisburg, Ohio

Bronze: Graphic Creations, Knoxville, Tenn.

 

Special Announcement/Promotion:

Gold: DS Graphics, Lowell, Mass.

Silver: Action Graphics, Inc., Lincoln Park, N.J.

Bronze: Flottman Company, Crestview Hills, Ky.

 

Vertical Markets:

Gold: Action Graphics, Inc., Lincoln Park, N.J.

Silver: DS Graphics, Lowell, Mass.

 

Website Presence:

Gold: Calitho, Concord, Calif.

Silver: Flottman Company, Crestview Hills, Ky.

Bronze: Action Graphics, Inc., Lincoln Park, N.J.

 

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