AZPRO Group Invests in HP Digital Printing Solutions to Address Growing Client Demand

Friday, August 23, 2013

PALO ALTO, Calif. - HP today announced that AZPRO installed an HP Scitex FB7600 Industrial Press and purchased an HP Latex 3000 Printer, enabling the company to meet growing client demand with faster turnaround times.

The Avondale, Ariz.-based business specializes in vehicle wraps, fleet graphics and point-of-purchase (POP) displays. AZPRO has enjoyed consistent growth since opening its doors in 2004, including a 35 percent increase in business this year alone. With a rising influx of project requests, workload volume began overflowing existing equipment capacity. The company invested in the new HP technology to better meet current client demand, helping complete jobs faster and at a higher quality than with previous equipment.

“We have seen remarkable, double-digit growth in recent years and the HP Scitex FB7600 Industrial Press and HP Latex 3000 Printer will provide the high power and quality we need to turn up our production even further,” said Chris Prenovost, co-founder and owner, AZPRO. “On the second day the HP Scitex FB7600 Industrial Press was running, a job came in that would have previously taken multiple days and printers. With the new HP press, it was finished before lunch.”

Installing its first HP digital printer in 2005, AZPRO’s portfolio also includes an HP Latex 850 Printer, two HP Latex 260 Printers (formerly HP Designjet L26500 Printers) and an HP Scitex FB700 Printer.

New printers help satisfy client demand, introduce fresh opportunities

Since the installation of the HP Scitex FB7600 Industrial Press, AZPRO has expanded their scope of work with current clients while bringing in new business.  The company recently took on a project for a national grocery chain to print posters for an employee performance program. Using the new press, AZPRO printed 150 sheets in just two hours for 120 Arizona locations with installations beginning the next day. A job of this print volume would previously have taken multiple days for printing alone.

According to Chris Prenovost, the HP Latex 3000 Printer will also alleviate project back-up by absorbing high-volume jobs from other printers. With HP Latex quality now available at faster speeds, the company will largely look to this device to support its fleet graphics customer base.

“High-volume print providers are being pushed to produce jobs faster than ever, facing challenges to meet tight turnarounds without sacrificing quality,” said Jan Riecher, vice president and general manager, Americas Graphics Solutions Business, HP. “The speed and print quality of the HP Scitex FB7600 Industrial Press and HP Latex 3000 Printer will allow AZPRO to retain and grow current clients while opening the door to new product offerings.”

High-quality output at an industrial pace

Delivering high productivity on a range of flexible and rigid media, the HP Scitex FB7600 Industrial Press prints up to 95 5-by-10 foot boards an hour and features a POP print mode that produces 55 5-by-10 foot boards an hour for indoor applications.(1) In addition, hot folder and job queue features provide easier media loading, reducing setup time and allowing customers to print without interruption.

Printing at speeds up to 830 ft2/hr (77 m2/hr) for indoor applications(2) and 1,290 ft2/hr (120 m2/hr) for outdoor applications,(3) the HP Latex 3000 Printer helps high-volume customers meet tight deadlines. In addition, the new HP Latex Optimizer creates a competitive advantage with broader media versatility, including heat-sensitive substrates. This new ink solution ensures consistent image quality at high speeds as well as efficient curing at lower temperatures and with less energy than previous HP Latex solutions.

More information about the latest additions to the HP sign and display portfolio is available at www.hp.com/go/signanddisplay, on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts.