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Muller Martini at the World Publishing Expo in Berlin

Wednesday, August 21, 2013

Press release from the issuing company

Greater Flexibility and Added Value in the Mailroom 

Under the slogan “Fit for Profitability”, Muller Martini will show at the World Publishing Expo (7 to 9 October) in Berlin how newspaper producers can increase the cost-effectiveness of their mailroom and look ahead confidently to the future of the newspaper.

Falling print runs, higher insert numbers and detailed zoning are among the current challenges facing newspaper producers. With finer regionalization and a trend towards more inserts, especially in increasingly-popular advertising journals, the production process in the mailroom is becoming ever more complex. The constant change in newspaper production calls for flexibility and new production ideas. 

Muller Martini's experienced mailroom specialists look forward to providing information at Booth 210 in Hall 4.2 of the World Publishing Expo about modern mailrooms and will show how to increase flexibility and efficiency and capture new market segments using innovative products.

Wide Range of Applications with FlexLiner

Mailroom equipment from Muller Martini is designed to allow modular expansion, which means it can be expanded at any time to suit current requirements. The FlexLiner inserting system, which was first unveiled at the drupa 2012, combined with the FlexPack stack formation system, has proven itself on the market and is being used successfully in many countries. 

The FlexLiner stands for process reliability, flexibility and offers maximum value for money in the mid-range segment. With up to 30,000 cycles per hour, it is the ideal inserting system for modern newspaper businesses with small or medium-sized print runs and for producers of advertising journals and mailshots with very large print runs. The FlexLiner is also used successfully for commercial work. Thanks to the revolutionary concept of selective main section feeding, it provides newspaper and mailshot producers with entirely new ideas and enables them to stand out from the competition.

The FlexPack stack formation system, which guarantees maximum stack quality while taking up little space, really comes into its own for the processing of products with a large number of inserts and detailed zoning. All processes including stacking, feeding of the bottom sheet, bottom sheet labeling, top sheet printing, top sheet run and strapping are combined in the compact machine.

Greater Transparency in the Mailroom 

The highly automated systems from Muller Martini stand out for their dependability and process reliability. The intelligent Connex.Mailroom data and process management system from Muller Martini links all sub-processes in the mailroom and ensures the seamless coordination of all processes. The system, which has been enhanced since last year’s World Publishing Expo, has a new look and, thanks to Connex.Info, provides even more data for analysis and options for process optimization. With production data that can be retrieved at any time, Connex.Info ensures a high degree of transparency in the mailroom.

Higher Level of Investment Protection with MMServices

A mailroom's productivity can be improved even without new investments and at a lower cost. The MMServices range from Muller Martini with seven modules ensures that existing equipment continues to run at optimum productivity levels for as long as possible throughout its entire life cycle. 

Based on their specific needs, Muller Martini’s tailored investment protection program provides customers with a guide to improving their profitability and achieving a higher level of investment protection.

Looking Confidently to the Future of the Newspaper

Innovative business models featuring creative product make-up and placement impress advertising customers, providing newspaper producers with new sources of revenue. With extended processing options such as folding, stitching and cutting, the mailroom gains in added value. Inserts are more eye-catching thanks to their finishing or attractive positioning in the carrier medium. 

Visitors to Booth 210 in Hall 4.2 can discuss with Muller Martini experts in person how to make the most of their existing mailroom's potential and capture new business segments.


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