Free WhatTheyThink webinar, sponsored by Xerox, discusses making production inkjet investment decisions

Lexington, Kentucky USA - WhatTheyThink today announced that more than 400 industry professionals registered to attend a free printing industry educational webinar, Production Inkjet: Making the Right Choices. The session was moderated by WhatTheyThink Senior Editor Cary Sherburne and featured two printers who have added production inkjet to their operations. The session was scheduled for Wednesday, August 7th. 

The free session archive is available by visiting WhatTheyThink.com and selecting the Webinars tab.

“Based on the number of folks that registered for this event and their interactivity during the session with questions,” said Sherburne, “this is clearly a hot topic as we head into Print 2013.  The panelists did an excellent job of articulating the benefit of production inkjet for their respective businesses. It was also a pleasure to have an international panel, with representation from Canada and The Netherlands.” 

A free white paper that delves into production inkjet technologies is available for download from the archived session. This valuable tool will also assist potential buyers in the selection process.

Sherburne was joined by representatives from two companies with different backgrounds and stories to tell:

• Brian Wright, VP Operations, Gilmore Printing Services, Ottawa, Ontario, Canada. Gilmore is a full service modern printing operation featuring both offset and digital printing. The company has installed the first Xerox CiPress production inkjet press in Canada and is housed in more than 400,000 square feet of manufacturing space.  
• Gert-Jan ten Klei, Co-Owner and Founder, Pondres, The Netherlands. Pondres is a specialist in data-driven marketing with strategic expertise in cross-media, print, direct mail and fulfillment.  Known as an innovative, quality-oriented and socially conscious company, Pondres has 160 employees and is the owner of an Xerox Impika iPrint production inkjet press.

“Production inkjet is clearly an important technology that is helping to move the printing industry forward,” said Randy Davidson, CEO of WhatTheyThink. “This session shed light on how companies are making buying decisions in this space and acts to reduce market confusion. We appreciate the generosity of Xerox Corporation in sponsoring this important industry event, making it available to our viewers at no charge.

About Xerox

Since the invention of Xerography 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping people be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., more than 140,000 Xerox employees serve clients in 160 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at www.xerox.com.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected] or [email protected].