Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Mondelez Brazil and InnerWorkings Enter Into Major Partnership

Friday, August 09, 2013

Press release from the issuing company

InnerWorkings to Handle Procurement for Wide Range of Marketing Products and Services

CHICAGO - InnerWorkings, Inc., a leading global marketing supply chain company, and Mondelez Brazil have entered a broad new agreement in which InnerWorkings will manage printed materials, premiums and all below-the-line (BTL) spend for Mondelez. This long term partnership is effective immediately and encompasses an estimated $45 million in annual spending.

Examples of categories that InnerWorkings will be managing include printed communication materials, branded promotional products, sales promotions, BTL agencies, events, sponsorships and expenses relating to other marketing service providers.

InnerWorkings will support Mondelez with approximately 15 professionals. All current suppliers to Mondelez will be given the opportunity to continue supporting Mondelez through the InnerWorkings team moving forward.

Alexandre Turolla, Latin America Senior Procurement Director for Mondelez said, "This new partnership will allow us to gain greater visibility and control into our wide ranging spend across a variety of marketing and sales support categories. InnerWorkings has a proven track record of driving savings while improving quality and service levels. We are very pleased to enter into this new, critical partnership."

Alex Castroneves, President and Managing Director Latin America for InnerWorkings, said "Mondelez has some of the world's leading brands and is experiencing significant growth in Brazil. By outsourcing the task of procuring and managing the print, promotional and BTL agency spend toInnerWorkings, Mondelez can redirect resources to their core capabilities with the peace of mind of knowing that InnerWorkings will deliver on our commitments."

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

SHARE

Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved