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MSP, BlueSky ETO, and HP Team Up to Present an Educational Seminar on Delivering a Multichannel Brand

Monday, July 29, 2013

Press release from the issuing company

Marketing and Advertising Professionals Who Attend Will Benefit From Actionable Content and In-Depth Demos

PITTSBURGH, PA - MSP and sister company BlueSky ETO will partner with HP to present a free educational seminar tailored to marketing and advertising professionals. With the goal of enhancing multichannel branding, the seminar will cover new solutions and technologies that empower companies to develop and deliver their brands for greater impact on their target audiences.

The seminar will be held on September 18, 2013, from 12:00 noon to 5:00 p.m., with lunch provided, at the headquarters of marketing firm MSP in Freedom, PA (25 minutes north of Pittsburgh). The registration website for the event is www.GamePlanMSP.com/18. More information is also available at 724-987-6474.

"With the marketplace as competitive as it is now, the pressure is on for a brand to break through and engage customers, and that’s even more challenging when the brand is delivered over multiple marketing channels," said Rich E. Busheé III, President of MSP. "So our goal in this seminar is to show what’s possible — and what’s possible now is amazing. This is a game-changer."

Created around a football theme, the seminar is titled The Game Plan for your Brand to point out the actionable, hands-on nature of the information provided.

The professionals who register to attend will receive a free football-inspired Big Head die-cut portrait that they can customize online with their own photos, colors, and name as they complete the registration information. The customized Big Head will highlight some of the digital printing, die-cutting, and personalization capabilities that will be discussed and demonstrated in the seminar.

"From fully automated channel-marketing solutions to one-to-one marketing to breakthrough digital printing, the technology in this facility right now far exceeds anything else out there," said Luke Teboul, Vice President of BlueSky ETO. "These are breakthrough solutions that will drive real results for marketing and sales."

The seminar is a half-day event to fit the schedules of busy professionals, and it will consist of four presentations:

  1. 1)  Digital printing technologies, including Color-Logic special effects, real foil, white ink, variable data, and personalization.

  2. 2)  Large-format printing and die-cutting capabilities.

  3. 3)  Engineered-to-order, internet-deployed marketing solutions to deliver brands across multiple

    platforms and channels.

  4. 4)  One-to-one multichannel marketing solutions.

Each presentation will feature in-depth discussions, detailed question-and-answer sessions, and full demonstrations of the technology so that attendees will have the chance not only to learn about the solutions but also to see exactly how they work.

Attendees will also receive a Game Plan book for later reference that details all of the information provided in the seminar. 


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