A strong, bright new corporate image has been announced by Hollanders Printing Systems to mark the company’s continued growth in the digital textile market and to coincide with the announcement of the latest machines being added to the ColorBooster series of solutions. This new identity has been streamlined to reflect the company’s roadmap for the future with its recent investment strategy and positive growth plans.

The idea behind the new Hollanders logo is to provide a representation of the company’s core identity, combining the company’s approach to pragmatic development of solutions at an industrial level with its flexibility in developing and building products that are tailored to customer needs. The resulting design depicts two separate lines that form a continuous flow showing a constant co-operation of two entities, these being the customer and Hollanders, and the Competence Center partners and Hollanders.

Hollanders was founded in 2003 by Peter Hollanders whose vision of digital textile printing continues to grow as more sign-makers and display producers invest in this technology. The adoption of a brighter red in the new logo links to a brighter future, thanks to the new investors, new staff and new products, and the clean design also reflects the equipment produced at the company’s Eindhoven head-quarters. 

“Although we are still Hollanders Printing Systems, our customers always talk about owning a Hollanders, so it became obvious that we should refer to ourselves by this shortened name,” states Roland Biemans, the company’s Marketing and Communications Manager.

“We have set a new pace and a new direction this year so we can focus further on what we’re good at, and that is developing and building digital textile print production solutions,” comments Hollanders investment partner, Wout van der Wijk. “This new focus deserved a new corporate identity to accompany our products into the future.”

The new corporate identity was introduced at Hollanders recent launch event and is complemented by a new website and literature. There are more details and videos on YouTube, including interviews with end customers and Competence Center partners.