Stralfors has become the latest world-leading company to join PrintCity, the strategic alliance of best-in-class suppliers to the graphic arts industry. The Sweden-based graphic production and information logistics group will work in PrintCity’s Digital Activity Group, contributing its inline unwinding and cutting systems to complete digital workflows. The Digital Activity Group is working towards perfecting its role in PrintCity’s “Print Factory” concept at drupa 2004, where digital applications will be produced in each of the Factory segments of Commercial Print, Packaging and Publishing. There will be a wide range of digital jobs produced including direct mail, brochures and book production. “Stralfors is a really top notch supplier for inline unwinding and cutting systems, and as a long-standing strategic partner to Océ it makes sense for the two companies to also work together in the PrintCity activity group,” says Thomas Opel, the Chairman of the Digital Activity Group. “We are looking to optimise the complete end-to-end digital solution for drupa 2004, from order entry to delivery of the finished article, and bringing in all the variable data and short run length elements where digital print performs so strongly, so I’m very pleased to have Stralfors working alongside.” Hans Eliasson, Director of Product Partner Management for the Lasermax Business Area at Stralfors, believes that exhibiting with PrintCity at drupa will give the company an excellent perspective to show its products in the most prestigious setting. And he says there will be plenty of long-term benefits also. “This is not only about drupa – there is a life after as well. Joining PrintCity gives us a chance to get a deeper understanding of other suppliers, allowing us to take part in future discussions about what’s happening in digital printing. For us it’s very important to participate in these activites.”