High gloss is the name of the game at Toppan Leefung in the Chinese city of Shenzen. After all, this is where premium fashion magazines, such as the Chinese Vogue, are produced. On April 18, 2013, the printing company radiated even more brilliance when it received the managing directors and managers of around 20 leading webfed printing companies and their combined expertise. They spent the day as guests of an Open House event focusing on the ROTOMAN HiPrint press.

What does it feel like to be the Chinese pioneer of premium-quality magazine printing? Remarkably good, as showcased by Toppan Leefung Printing at the Open House in Shenzhen. The event was supported by manroland web systems and the papermaker UPM and demonstrated to the Korean and Chinese visitors what the ROTOMAN HiPrint is capable of. It printed the signatures of a current issue of the fashion magazine Marie Claire, a high-gloss product with high-quality photos and advertisements. Luxury goods are popular among the Chinese – and they also require an adequate outlet in printed media. Elle, Vogue, Ray, HIM, Bazaar, Marie Claire, Esquire, and Madame Figaro: a veritable Who’s Who of the Chinese issues of fashion magazines are all produced by Toppan Leefung, in addition to a number of renowned business publications. 

New ROTOMAN order
Dr. Frank Tietsche, Vice President Sales at manroland web systems, emphasized at the Open House that “Advertising customers in China, whether from the fashion, lifestyle, or vehicle sector, have international and thus high demands on printing service providers. This means we have to implement innovative technical solutions in China to ensure performance and quality. The ROTOMAN HiPrint is an excellent choice here.” A recent development announced by manroland web systems at the event confirms the truth of the above statement – for its Shanghai location, Toppan Leefung Printing ordered another ROTOMAN HiPrint, which manroland web systems will deliver in the second half of the year.

Full utilization
Toppan Leefung also appreciates the all-out performance provided by the ROTOMAN HiPrint which took up operation in fall 2010. The ROTOMAN in Shenzhen achieves a utilization level that is unparalleled in China and also rivals that of many European companies. The single-web, 16-page ROTOMAN HiPrint produces up to 55,000 copies per hour and is equipped with a reel splicer, four printing units, a dryer with integrated afterburner, and a folder. The press also features the proven PPL system for automated plate change, tried and tested in various applications worldwide. Toppan Leefung values this example of German engineering, which is consistently used in the ROTOMAN and ensures top printing quality. The strong local service presence of manroland web systems rounds off the overall picture and guarantees a high level of production reliability – an important success factor in order to compete in a world of increasingly tight deadlines and dwindling budgets.