The print shop Paper & Board in Lodz, around 120 kilometres south-west of Poland's capital Warsaw, has been a one-stop-shop for extravagant packaging solutions and marketing ideas for their many clients from a variety of sectors.
The company finds solutions for virtually any challenge with much imagination and a wealth of experience, thus fulfilling the high expectations of their eclectic clientele. To date, they have been able to provide solutions for the most specialised requirements - often, however, with the help of third party providers. That will no longer be the case in the future.
Wieslaw Dziaduszek, Managing Director and founder of Paper & Board, summarises the company's needs: "As a trained printer myself, my heart quite naturally beats in offset rhythm. When I started the company, however, I deliberately decided in favour of an exclusively 'digital' machine park, so as to allow for a more economical handling of the increasingly smaller print orders. Unfortunately, we had to make do with drawbacks in terms of the variety of materials we could process and economically viable print runs, which meant we had to outsource a number of orders. I had asked myself a number of times, why there was no offset machine on the market that could produce small print runs easily, while at the same time expanding the limits in terms of material variety - and then Genius 52UV appeared on the scene. I don't want to sound cliche here - but our worries were over! We can now offer label prints for football or car stickers on adhesive PP, PET, or PVC film at 'digital' prices, and can use our metallic carton material to cover the entire invitation cards market. It is simply great now, and it is of course a lot easier to earn money, since we can now offer prints with our own very extravagant materials.“
In the digital segment, options like inline coating or an integrated rainbow printing functionality for specialist security features are not available at all. Genius 52UV opens up an entirely new application spectrum with very attractive margins with its combination of keyless inking unit, and its UV and waterless technology. The machine handles printing substrates with a material thickness up to 0.8 mm with ease, and even scores when it comes to the environment. The more than 750 Genius 52UV printing presses installed around the world are undeniable proof of these facts.