Palo Alto, California – “The audience, the message, the offer, the format, technology integration, and creative engagement techniques ... there are many considerations in planning a direct mail campaign,” says Sabine Lenz, founder of PaperSpecs.com, “and I have this advice: put a clear process in place to coordinate all the working parts or you’ll find it a daunting and sometimes painful experience.”

In PaperSpecs next free webinar, “Direct Mail: Pushing the Envelope,” designers and brand marketers will learn precisely how to create and implement an effective direct mail plan that will work for them.

Two of the industry’s most knowledgeable experts will be on hand to identify the most critical aspects of direct mail — strategy, format, analysis. You’ll hear about:

• Clear action steps for designing effective direct mail
• Inspired engagement techniques and formats to fit any budget

Special guest speakers

Trish Witkowski, chief folding fanatic at the online resource foldfactory.com, has a specialized expertise in creative solutions for direct mail and print, and is the curator of the world's most exciting collection of folded print and direct mail samples.

"I want to give designers and marketers a foundation of knowledge and the confidence to use direct mail as a primary marketing medium," says Witkowski, who has been deeply focused on all things direct mail over the past few years.

North American ETC Print and Creative Manager for Sappi Fine Paper, Daniel Dejan is an award-winning graphic designer, art/creative director, production manager, and print buyer. He is widely respected in the print communications industry as a graphic arts educator, author, and consultant.

“Direct mail can be highly effective—it’s also inclusive, reliable, tech-savvy, and tangible,” says Dejan, “and everyone should know how to use it to their best advantage in today’s media mix.”

Webinar Highlights:

Direct Mail Strategy

• The All-Important List
• Marketing Strategies
• Making The Offer

Direct Mail Format

• 3 Critical Rules
• Format Options
• Engagement

Direct Mail Analysis

• Testing Techniques
• Tracking Mechanisms
• Measuring Results

Added Bonus Gift 

Webinar attendees will be the first to receive a copy of the NEW ACT Now! direct mail guide from Sappi. It’s a creative and comprehensive resource that will surely become your go-to guide for success with mail.

Who Should Attend

“Direct Mail: Pushing the Envelope” will be of interest and benefit to designers and brand marketers wanting to know more about the end-to-end process of creating effective direct mail by giving them a foundation of knowledge and the confidence to use mail as a primary marketing medium.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and results of the most current research.

Thanks to the generous support of Sappi Fine Paper, “Direct Mail: Pushing the Envelope” is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Daniel Dejan

An award-winning graphic designer, art/creative director, production manager, and print buyer, Daniel Dejan is widely respected in the print communications industry as a graphic arts educator, author, and consultant. As North American ETC Print and Creative Manager for Sappi Fine Paper, Mr. Dejan provides value-added marketing, sales and technical consultation as well as in-house and end-user training and education for the print, paper and creative communities. He is member of Sappi’s ETC Group: Education, Consulting and Training. 

About Trish Witkowski

Trish Witkowski is chief folding fanatic at the online resource foldfactory.com. An educator, author, speaker, and award-winning designer, Trish has a specialized expertise in creative solutions for direct mail and print, and is the curator of the world's most exciting collection of folded print and direct mail samples. Trish has authored many books on the topic, most recently Direct Mail Simplified, and Paper Folding Templates for Print Design. She also hosts a popular weekly e-video series “60-second Super-cool FOLD of the WEEK.” Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.