Haybrooke Associates Limited (UK), trading in the USA and Canada as PDQ North America Inc., launched its desktop print estimating product ‘PDQ’ (Predictive Dynamic Quoting) into its new market on January 1st 2013. 

Lee Short, PDQ North America’s Vice President of Sales and Marketing, says he is “absolutely delighted” with the initial response to his company’s core product, adding “we couldn’t be happier with the way business has started in North America. It is a brand new product in the market, so we were naturally a little nervous about it, but we needn’t have worried. The reaction to PDQ so far has been tremendous”.

Short says, "My first exposure to the PDQ product line in the UK left a big impact on me. The route-based desktop estimating solution, in particular, was so simple, so fast and so accurate that I instinctively knew printers in North America would want to get their hands on the technology. So when the opportunity presented itself at the end of last year to do just that, I didn’t hesitate. My new role with PDQ North America will allow me to offer a product that I am confident will become a genuine contributing factor to the profitability and success of printers in the United States and Canada. Printers want, and need, new ways to acquire more work, be more efficient and ultimately make more money. PDQ delivers on all fronts."

PDQ is so easy to use non-estimating staff are able to carry out estimating, which up until now only commercially experienced staff were able to do. The software has been available in Europe for many years and has established itself as a benchmark technology when it comes to speed, ease of use, accuracy and intelligence. 

One of our first customers to adopt the technology was Capital Colour Press in Edmonton Alberta. After just 30 days from signing the order they went live with the system, here is what they have to say.

April 2013

Attn: Lee

Just wanted to drop you a note informing you of how pleased my team here at Capital Colour Press is with our new PDQ Estimating System.  I have noticed a very dramatic increase in the production and accuracy of our estimates. Within the first month of going live, we were reaping the rewards of a better ROI, along with being able to deliver our estimates in an extremely fast time frame. Our clients have even commented on the speed with which we respond to their needs and are very impressed and appreciative. 

For me as a business owner, being able to access the reports I need from the system has been a great asset. For example, the ‘Intelliprice” tool, being able to score each estimate and telling me which job is best suited for our plant.

In these regards, I would highly recommend PDQ to anyone looking to upgrade their current estimating system, or anyone frustrated with an old cumbersome one.

Best regards

Brian Todd

President

Please feel free to contact Lee at 403-470-0990 or [email protected] to request a demonstration. Or for more information about the launch of PDQ in North America please visit the North American website: www.pdqestimating.ca or the Haybrooke’s corporate website: www.haybrooke.com.