GrayHair Enhances International Presence with Global Address Quality Offering
Tuesday, May 21, 2013
Global Address Quality joins Global Hybrid Mail in SelectSolutions™ cloud platform
MOUNT LAUREL, N.J. – GrayHair Software, Inc., a leader in services for business mailers, announced today that it is adding a Global Address Quality (Global AQ®) service to its new Global Solutions package. This solution corrects and formats addresses to the diverse and unique postal systems and cultural standards for over 200 countries and territories including all countries recognized by the United Nations.
The Global AQ application is part of GrayHair’s mailing service platform, SelectSolutions®, which provides on-demand access to mission critical needs for business mailers. The application uses full postal code databases taken directly from the postal authority in each country allowing mailers the benefits of improved deliverability and lower costs. For those companies looking to reduce their global footprints, these enhanced address hygiene techniques reduce the waste associated with returned mail.
“As the definitive leader in address hygiene services for domestic mailers, this was a natural move into the international area,” said GrayHair’s Vice President of Product Management and Marketing, Raymond Chin. “As more and more of our current clients expect a higher ROI from their international mailings, they need to know that a usually high-cost mailpiece is being delivered to the right person and getting the right response.”
GrayHair adds this solution to its growing Global Mail Services offerings that includes Global Hybrid Mail services. This solution streamlines the preparation, printing and entry of mail at local facilities near its international destination. International mailers will be able to improve operational costs and lower costs from undeliverable returns in one cloud platform while at the same time gaining complete control and improvement of their contact database.
“Global AQ will give international mailers the ability to turn their address data into new decisions to reach their targets. If an address is identified as undeliverable, alternative channels can be initiated,” explains Dylan Purse, Director of Solution Strategies for GrayHair Software. “The ability to manage this constantly fluctuating data and transform it into actions that will enhance the effectiveness of a global campaign is one step that marketers need to now take.”