HENLEY-ON-THAMES, OXFORDSHIRE, United Kingdom - Pitney Bowes Software - a global leader in customer data, analytics, communication software and services - has launched a new survey to explore how enterprises are using social, location and mobile technologies to communicate and engage with customers. The movement to better integrate social, location and mobile technologies and communications strategies, known as SoLoMo, is being driven by consumers’ expectations of brands to deliver personalised experiences based on who they are, who they know, what they like to do, where they are and where they have been. The survey will be conducted from 14 May, for ten weeks and can be taken online at https://www.surveymonkey.com/s/PBS-SoLoMo.
With nearly one trillion connected devices expected by the end of 2014, according to Cisco, virtually every industry stands to benefit from the ability to reach, serve and engage with customers via a range of devices, especially mobile. However, while more connection options exist, and while previous Pitney Bowes Software research has indicated that around 90 percent of CMOs want to integrate communications channels, including social, less than a third have been able to do so effectively.
The results of Pitney Bowes Software’s SoLoMo survey will shed light on the maturity of organisations’ SoLoMo implementation strategies, investment priorities, barriers to adoption, and benefits, both for them and their customers, of better leveraging these technologies in a holistic manner.
“With the widespread use of smartphones, tablet devices and mobile apps, organisations can communicate with customers socially, taking into account their location. The question is whether or not marketers are actually up to the task,” explains Kieran Kilmartin, Marketing Director EMEA, Pitney Bowes Software. “Marketing is very much the consumer’s call these days. They are in control, and they expect brands to reach them on their terms and to really understand their needs and wants when they do. SoLoMo strategies and technologies, like real-time analytics, are crucial for this, but are still in their infancy.
“Brands are no longer consumers’ primary source of information,” adds Kilmartin. “Third party resources, social networks, and online reviews now dominate the sphere of influence, and they are more empowered by mobile devices to receive personalised information in real-time from virtually anywhere. The SoLoMo combination provides a chance for brands to create more relevant and timely customer experiences that meet these new demands. We plan on sharing the results of our survey to reveal the true potential and current state of play for the SoLoMo movement.”
Pitney Bowes Software invites marketers, business managers and executives of all levels and industries to take the short, 5 minute, 10 question survey and share their experiences with and expectations of SoLoMo initiatives. The survey can be taken at https://www.surveymonkey.com/s/PBS-SoLoMo.