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WhatTheyThink Wide-Format Special Topic Area Begins 2nd Year, Sponsored by HP

Monday, May 20, 2013

Press release from the issuing company

Wide-format news, analysis and video site continues to expand; offers targeted news and industry thought-leader analysis and commentary 

Lexington, Kentucky -- WhatTheyThink today marks the first anniversary of the special topic area of its industry-leading printing industry news site, focusing exclusively on the wide-format graphics market. The section features news specific to the wide-format market, as well as analysis and commentary from industry experts, both among WhatTheyThink’s own stable of thought leaders, but also from experts and analysts at SGIA and I.T. Strategies sharing their insights on this market. The special topic area also includes video interviews with wide-format graphics producers, equipment manufacturers, and industry analysts, as well as extensive coverage of wide-format-specific trade shows and events. HP is the sponsor for this special topic area, which can be accessed via the main navigation bar on WhatTheyThink’s home page or directly at http://www.WhatTheyThink.com/wideformat. The success of the Wide-Format special topic has also led to WhatTheyThink’s launch of additional special topic areas dedicated to Labels & Packaging and Production Inkjet printing. The linking of special topic areas gives WhatTheyThink a unique integrated approach to coverage of the graphic arts industry,

“Wide-format has been perhaps the biggest growth area for the printing industry, especially as compared to traditional commercial printing,” said Randy Davidson, CEO of WhatTheyThink. “As more commercial printers try to understand not just the technology but also the many end-user products, we give them the tools and information they need to get started. We thank HP for its generous charter sponsorship of this special topic area.”

“Success in wide-format requires a different approach to equipment, to sales and marketing, and to customer service,” added Richard Romano, managing editor of the Wide-Format special topic area. “Through our features, analyst commentary, video interviews with graphics producers, and Webinars, WhatTheyThink’s mandate has been to provide an educational resource for the commercial printer looking to explore entirely new niches and opportunities.”

Wide-format printing is constantly evolving, with new inks, new substrates, and new end-user products and applications appearing regularly. WhatTheyThink looks forward to continuing to offer the industry news as guidance as the market continues to expand.   

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact Randy Davidson at randy@whattheythink.com or Vince Naselli at vince@whattheythink.com.

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