PARAMUS, N.J., MARCH 25, 2004 – Printers and press operators now have a comprehensive reference detailing the wide range of ink technology advancements made in the last decade in Ink & Color, published this month by the National Association for Printing Leadership (NAPL),. The book contains a wealth of information on how to best combine the new ink formulations with various substrates and ink and coating chemistries to achieve optimal color reproduction, making it an ideal pressroom reference tool. Written by printing industry analyst Heidi Tolliver-Nigro, Ink & Color explains in easy-to-understand terms the various characteristics of today’s ink technologies and how they can be used to best advantage, making the book a must-read for both new and veteran press employees. Topics covered include: - Individual ink components. - How press characteristics, press consumables, substrates, and coating chemistries affect ink performance. - The use of hi-fi inks, such as Hexachrome and Opaltone. - How to leverage color measuring and monitoring tools to implement color management. - Factors affecting color perception . Ink & Color (NP 369) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option #3; email [email protected]; or go online to NAPL’s bookstore at http://store.napl.org. NAPL is committed to helping the graphic arts community succeed within today’s highly competitive communications environment. The level of information provided in Ink & Color is a prime example of that commitment.