SAN DIEGO, Calif. – gap intelligence, a premier market research firm for the information technology, consumer electronics, and home appliance industries, launched the latest version of its Total Cost of Ownership (TCO) suite to include Managed Print Services (MPS) capabilities.

The platform’s user interface is designed to help technology sales professionals effectively demonstrate to their customers a total cost savings over time while shortening sales cycles and driving revenue growth.

“The addition of MPS support and copier-based products to our tool allows our clients to support any device type and sales scenario,” said Gary Peterson, president of gap intelligence. “We can empower sales organizations to optimize these IT hardware systems’ benefits on their customers’ workplace productivity and communicate those positive impacts on their bottom line.”

gapTCO clients can expect improved competitive positioning to customers, ongoing cost optimization throughout the MPS engagement, and reduced time to evaluate profitability of their MPS proposals.

In addition to the user-friendly aspects of the previous platform, the gapTCO system provides additional functions such as a responsive design and product photos for substantiation. Other system features include:

• Accurate data updated weekly and verified by a third party
• Full device, consumable, and service contracts database backed by gap intelligence research services
• Proposal generation with custom pricing to fit any custom sales solution
• Analysis of a device’s environmental impact

“These new capabilities provide our clients with the technical aptitude needed to be leaders in a very complex and constantly changing MPS industry,” said Chris Barnes, vice president of gap intelligence. “Our goal is to create the very best way for users to articulate competitive positioning and value to their customers.”