15 Masterclasses to focus on web-to-print, cross media and packaging 

Printers visiting North Print & Pack 2013 from 14th - 16th May in Harrogate will see the return of the Printers' Profit Zone, organised by The Print Coach, Nick Devine and Neil Falconer of Print Future. Building on the previous success of this free educational programme, each session has been designed to tackle the main trends, threats and opportunities facing the print industry, with a focus on web-to-print on Tuesday, cross media on Wednesday, and packaging on the final day of the show.

The sessions will include Master Classes, where attendees will hear about critical issues that face print service providers today and learn the practical steps profit leaders are taking to grow their sales and increase revenue. Trendspotting in Print, which will be moderated by print & media analyst and The Print Tribe member Neil Falconer, will present data and statistics that highlight hardware and software trends that are shaping the future of print. Profit Leaders at Work will feature case studies where profitable printers will reveal some of their business secrets, while Business Growth in the Trenches will focus on tips for printers to growing their businesses in today's tough economic climate.

"Growing a print company is all about finding, winning, keeping and growing the best customers in your marketplace, and doing so while protecting your profit margin" comments Nick Devine, The Print Coach. "Printer's Profit Zone will reveal specifically what profit leaders are doing right now to make more money than their competition. Each session has therefore been specifically designed to provide print service providers with the practical ideas, insights, and strategies to continue driving sales and revenue."

More information on the free theatres and the rest of the exhibition is available from the North Print & Pack 2013 website at www.printandpack.co.uk.