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RR Donnelley Awarded Multi-Year Multi-Million Dollar Agreement by Northern Tool + Equipment Co. and The Sportsman's Guide

Thursday, May 02, 2013

Press release from the issuing company

To Provide Comprehensive Direct Response, Catalog Production, Retail Inserts and Logistics Services

CHICAGO -- R. R. Donnelley & Sons Company today announced that it has been awarded a multi-year multi-million dollar agreement that extends and expands its relationship with Northern Tool + Equipment, The Sportsman's Guide and The Golf Warehouse. Northern Tool + Equipment acquired both The Sportsman's Guide and The Golf Warehouse in December 2012. Under the terms of this agreement, RR Donnelley will provide a comprehensive range of catalog and direct response production services, retail inserts, co-binding, co-mailing, logistics services and more.

"Our family run operation was founded on the objective of providing in-depth knowledge and exceptional service to our customers," said Chuck Albrecht, President of Northern Tool + Equipment. "RR Donnelley's range of capabilities allows us to bring these values to our customers and prospects through integrated messaging across a broad array of channels."

Northern Tool + Equipment is a leading multi-channel retailer and supplier of high-quality tools and equipment. They provide a wide selection of products from consumer goods to industrial and construction equipment to do-it-yourselfers, contractors and professional shops worldwide. Northern Tool + Equipment sells its products through internet, mobile, and retail channels with more than 80 store locations in 17 states. The Sportsman's Guide specializes in outerwear, footwear and goods such as hunting equipment, military surplus, optics and tools. The Golf Warehouse is a retailer of golf equipment. 

"We very pleased and proud to continue and expand this valued relationship," said Dan Knotts, RR Donnelley's Chief Operating Officer. "Our comprehensive print and logistics platform and multi-channel solutions are ideally suited to support our customers as they bring content to audiences in a variety of media. As retailers become omni-channel marketers we offer a single-source path to fully integrated communications."


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