Avery Dennison Introduces Multiple RFID Solutions for Retailers and Brands
Wednesday, May 01, 2013
Press release from the issuing company
Avery Dennison Partners with Leading Technology Companies in the Industry to Introduce Breakthrough RFID-Enabled Solutions for Apparel, Footwear, Accessories, Jewelry, Cosmetics, and Housewares
FRAMINGHAM, Mass. -- Avery Dennison Retail Branding and Information Solutions (RBIS), the world’s largest and leading provider for UHF radio frequency identification (RFID ) solutions, announced today a newly expanded RFID portfolio which creates high performance, cost efficient solutions for targeted product categories (fragrances, jewelry, cosmetics, accessories, housewares) and improved durability, flexibility, speed, and graphic capabilities for all categories including apparel and footwear.
Avery Dennison has worked with industry-leading partners including NXP, Impinj, and EM Marin to deliver the most versatile and high-performance RFID solutions available on the market today, addressing applications that have traditionally been hard to serve, and dramatically enhancing the creative options for RFID graphic tag designers to meet the demands of the global marketplace.
New Solutions Announced at RFID Journal Live
Avery Dennison RFID inlays are attached to or embedded in labels and tags produced with industry leading partners and distributed in more than 60 countries worldwide. By providing a unique identifier, individually tagged items can be read at the item-level without the line of sight required by traditional barcode systems. These RFID-based systems can collect and organize data exponentially faster and more accurately. Avery Dennison provides both ultrahigh-frequency (UHF) RFID, high-frequency (HF), and near field communications (NFC) inlays to leading global brands in multiple industries including apparel, retail, healthcare, and aviation.
“Working in tandem with our partners, we’ve leveraged our innovation capabilities and technologies to create solutions that help retailers and brands improve their performance with RFID,” explained Mark Hill, vice president and general manager, global innovation and solutions development, Avery Dennison. “We are excited to deliver the benefits of RFID to a rapidly increasing range of supply chain and creative applications across multiple industries.”
“Avery Dennison is driven to constantly innovate in the RFID market. We lead the industry with our deep experience, proven by our production of more than two billion RFID tags for our global customer base,” saidDeon Stander, vice president and general manager, global commercial, Avery Dennison RBIS. “These new solutions are the perfect complement to our portfolio of retail technology solutions and make it easier, faster and more cost-effective to implement RFID programs that maximize ROI.”
The apparel industry is adopting RFID technology at a faster rate than other industries with Avery Dennison RFID inlays being widely used by global apparel brands and retailers including Marks & Spencer®, Macy’s®, Gerry Weber® and CentrObuv®. UHF/HF/NFC RFID Item?level marking solutions provide retailers with benefits ranging from improved inventory productivity, labor efficiency and loss prevention while enhancing the customer’s retail experience through the use of new interactive applications that make retail transactions simpler and more convenient.
RFID provides a multitude of benefits throughout the supply chain; While a typical retail stock level can be anywhere from 65 to 80 percent accurate, item?level RFID technology allows a retail associate to take a complete store inventory in just a few hours, yielding approximately 99 percent or more inventory accuracy. This results in about a 70 to 90 percent reduction in out of stocks, thus ensuring better merchandise availability, and helps associates focus on the customer vs. the stockroom, delivering a better shopping experience that ultimately drives customer loyalty. In addition, RFID provides visibility into nearly one?hundred percent of incoming shipments vs. the ten percent inspection typical at many DCs today, allowing retailers to identify and address discrepancies between what was ordered and what was received.
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