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GPA Wins IAPHC Gold Award

Wednesday, May 01, 2013

Press release from the issuing company

Chicago, IL – GPA is proud to announce that they have won a Gold award for their Dscoop7 promotion in the IAPHC’s 38th Annual International Gallery Competition, which recognizes excellence in the arts and sciences of graphic expression. This is GPA’s 13th IAPHC award, and their 6th Gold award. The competition accepts entries from across the world, and is judged by an international panel that puts entries through several rounds of evaluation to select pieces worthy of internationally acclaimed artistry.

GPA’s winning entry was part of an integrated campaign that kicked off with a postcard printed on GPA’s Ultra Digital® 150# White Matte Cover. It contained an interactive iPR™ image that, when scanned on a smartphone, took the user to a promotional video encouraging them to visiting their personalized URL (pURL). After a recipient filled out the questions on their pURL, they received a follow up mailer with personalized text and images based off their pURL responses. The follow up mailer was printed on GPA’s Ultra Digital® 80# White Felt Cover, 10 pt. White Matte C1S Cover, and 8 Mil White Synthetic Paper.

This campaign was printed by Seebridge Media in Houston, TX on their HP Indigo 5000 press.


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