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Polestar signs £75 million deal with Immediate Media Co

Tuesday, April 30, 2013

Press release from the issuing company

Polestar has renewed its magazine printing contracts with Immediate Media Company in a multi-year deal worth around £75 million.  

The deal encompass Immediate’s flagship weekly listings title Radio Times, together with leading brands including BBC Good Food, BBC Top Gear, Lonely Planet Traveller, olive magazine and top children’s titles including Doctor Who Adventures, Match of the Day and CBeebies Weekly

Under its terms, Polestar will also now print a number of Immediate titles originally won by Polestar Bicester (prior to its acquisition by Polestar), including You & Your Wedding and Practical Parenting & Pregnancy. 

James Povey, Marketing Director – UK Print at Polestar, said: “This major commitment by Immediate Media Co to Polestar is fantastic news for us. We are delighted that our long standing relationship on these magazines has been validated in such a way. This deal is an indication of the positive reaction Polestar is receiving from our clients following announcement of the £50 million new web offset investment programme earlier this month.” 

Mal Skelton, Production Director of Immediate Media Co said: “This deal is mutually beneficial to both companies and is a reflection of our successful, long-term business relationship with Polestar. I look forward to continuing to work with James and his team to ensure production values of Immediate’s market-leading portfolio are of the highest quality.” 


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