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Print Finishing Considered Secret Weapon for Growth by Commercial Printers

Wednesday, April 17, 2013

Press release from the issuing company

Commercial printers in Northeast Ohio and throughout the Midwest to receive significant first-time customer discount when partnering with Classic Laminations to expand their ability to complete complex projects without any equipment investment.

Oakwood Village, Ohio – Print finishing company conveniently located with easy access to the major highways I-90, I-271 and I-480 in Northeast Ohio, Classic Laminations announced that its service offering expansion continues as does its traditional marketing area of Cleveland, Akron and Canton.  Now Classic Laminations has expanded its service area to reach Toledo, Columbus, Buffalo, and Pittsburgh, and has announced a special offer to new commercial or in-plant printing customers.

According to First Research, the leading provider of market analysis tools, commercial printing is moving toward imaging for "an audience of one”, which means customized projects are now becoming a more affordable reality. Use of variable data and selective binding capabilities is integral to mass customization of printed products.  In fact, market research firm InfoTrends projects variable data revenue growth to continue at an annual rate of 37 percent.

Classic Laminations owner Jim Tidd contends that the flexibility provided by the newest printing technologies, such as digital printing, also leads end customers to expect binding, mounting, taping and fulfillment operations to be just as flexible. However, many printers do not have the proper equipment to perform some of these tasks cost-effectively in-house, and that is why partnerships with companies specializing in print finishing are in high demand. 

"We leave it to our clients to perform the digital printing for their end customers. That's not what we do. We work behind the scenes, providing our printers with the most complete print finishing services in the region.  This allows them to offer comprehensive services that can both entice new prospects and meet the demands of current customers that expect full service," stated Tidd.

Often called their "Secret Weapon", printers have found that virtually no job is too large or small, and that a custom job is never outside the reach of Classic Laminations.

In 2012 Classic Laminations added several new pieces of equipment that now enable it to run large volume jobs quickly and efficiently, such as a new 200 ft./min. laminator, a 54” automated mounter, and an automatic feed clamshell die cutter.  The expansion culminated at year-end with the inauguration of a brand-new fulfillment center in Oakwood Village, Ohio. 

Tidd added, "One of our goals is to find new ways to give our clients a competitive edge.  They expressed to us that their end customers demand a turn-key printing, fulfillment and shipping program, so that is what we have prepared ourselves to offer."

Typical complexities of this type of program include the need for warehouse storage space, docks and racking, material handling equipment, additional human resources for kit assembly, and expertise in blind shipping.  "We listened, and now Classic Laminations offers an easy, cost-effective, professional fulfillment program to help them earn new business," continued Jim.

With the rapid growth of wide format printing, due to equipment technology advancements, one of the most popular services that Classic Lamination now provides is mounting.  This service involves attaching the flexible wide format print to a rigid substrate such as foam board. Mounting projects have been fulfilled at nearly all quantities, from single pieces to 50 skids; and all sizes, with substrate sizes up to 60" x 120".

To provide local printers with an opportunity to experience the services offered by Classic Laminations, the company has created a special offer for first-time customers, allowing them to understand how having a "Secret Weapon" can translate into immediate growth and competitive advantage.  More information about this offer can be found at Printer’s Secret Weapon.


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