Variable Data, Transactional Print on the Rise: Xerox’s New Production Printer Helps Customers Bring in More Jobs
Tuesday, April 16, 2013
Press release from the issuing company
ROCHESTER, N.Y. – Transactional color variable-print volumes are expected to achieve unprecedented growth at an annual rate of 25 percent between 2011 and 2016, according to InfoTrends. Print service providers can capture more variable-data print jobs with the new Xerox Color 8250 Production Printer – an economical choice that is versatile enough to meet the demanding needs of this marketplace.
The 8250 follows a long line of transactional devices that have established Xerox as the leader in the variable-print segment.
“The printer fills a sweet spot in our production mix while complementing our Xerox Nuvera® and iGen® presses,” said Alan Olivero, president, Matrix Imaging Systems.
The system is targeted for 800,000 to four million impressions per month and will deliver variable, vibrant color. It eliminates the need for preprinted offset shells – allowing print service providers to offer the additional value of one-pass color on statements and direct mail pieces.
Additional features include:
The introduction of the 8250 comes on the heels of Xerox’s acquisition of Impika, representing another example of the company’s commitment to ensure customers have technology choices to compete in the transactional marketplace.
To help make the most of their technology investments, Xerox offers customers the largest collection of business development tools and services in the industry.
The Xerox Color 8250 Production Printer is available immediately in the U.S. and on July 1, 2013 worldwide.
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