SpringDot, a 4th generation printing company, located in Cincinnati, Ohio has implemented the Pro-Mail Fulfillment Solution, from Software Marketing Associates, Inc. (SMA). SpringDot, established in 1904 is one of the largest commercial printers in the Cincinnati area. SpringDot offers a wide range of services that include offset & digital printing, finishing, and a variety of fulfillment & distribution services.

SpringDot has provided fulfillment services for many years, with a substantial amount of their work consisting of large kit assembly and distribution projects. They had been managing their fulfillment operation with combination of internally developed systems and custom technologies written by local developers. This approach had served the company for a period a time, but eventually they determined it was simply not cost effective. Due the dynamic nature of the fulfillment business, landing a new client often necessitated additional costly programming.

SpringDot’s president, Josh Deutsch believed the fulfillment segment of the business held great potential for growth, given the firm’s central location and strength in Cincinnati market. He also recognized that they should consider investing in a dedicated fulfillment software system rather than continually paying for customizations. As they began exploring options, a member of a peer group SpringDot belongs to suggested they take a look at Pro-Mail.

After viewing a number of demos and sitting in on a webinar about Pro-Mail Shopping Carts, the SpringDot team determined that Pro-Mail was perfect for them. They plan to use the system to build portals that will provide clients with access to critical data with detailed reporting and on-screen inquiries.

“We knew that Pro-Mail would provide us with a solid foundation for fulfillment and warehouse management,” said Thom Deutsch, Director of Special Projects, “but we were drawn even more by the fact that Pro-Mail would allow us to offer our clients branded shopping carts and reporting portals that can be created quickly and affordably!”

To jump start the process, SpringDot utilized SMA’s Professional Services to create their first client portal and to provide onsite training and implementation support. Denise Lunden, President of SMA, explains. “Pro-Mail is perfectly suited to companies like SpringDot that manage complex programs for clients with high creative or brand standards for their on-line presence. We are delighted to be working with them!”