New Site Aims to Disrupt $100 Billion Printing Industry - On a $3,939 Budget
Monday, March 25, 2013
Press release from the issuing company
Gainsville, FL - Stop the presses — and welcome to the web Printaholic.com, a new site designed to provide insight into the value and quality delivered by popular printing services.
To date, Printaholic.com has spent $3,939.03 anonymously ordering 7,475 printed items, all for the sake of holding the printing industry accountable to its customers.
"We're literally buried in business cards, brochures, T-shirts and many other items we have no intention of using, other than for review purposes," said Kevin Austin , head print addict and site manager of Printaholic.com. "But for good reason: no site has ever spent real money holding printers accountable for bad print jobs. Now there's one site that does."
To carry out their covert mission, Austin and his team anonymously ordered print jobs from dozens of popular printing services over a three-month span. The team then photographed and rated each print job based on price, ordering experience, delivery time and (most importantly) quality. The quality ratings were especially detailed, examining the paper stock used, color accuracy, pixelation and other key factors.
The team published its full findings on Printaholic.com, where ratings and photos of each order are listed by item and by company.
"Printaholic.com is the product of thousands of hours of hard work and research — not to mention thousands of dollars spent," said Austin. "The result is a one-of-a-kind site. I can't imagine why someone would order a print job and not check out Printaholic.com first."
In addition to detailed printing reviews, Austin and his team offer visitors an array of how-to tutorials, design ideas and other resources to help designers, marketers and business owners achieve beautiful results on their print jobs.
Printaholic.com is owned and operated by Digital Brands Inc., a Gainesville, Fla.-based web development firm devoted to building unique, pro-consumer web properties that solve user needs in innovative and engaging ways.
"If we succeed in getting the word out, we believe that Printaholic.com will change the $100 billion printing industry for the better," said Toby Sembower , CEO of Digital Brands Inc. "Just like any other consumer, those who order print jobs deserve to get good quality for the money they spend. Printaholic.com helps its users do just that."
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