Netherlands - On April 19, WoodWing Software, supplier of the innovative Digital Asset Management solution Elvis DAM, kicks off its global Elvis DAM Tour. During these free half-day events, attendees gather information about the current status and future of DAM. The program also covers aspects such as efficiency gain with DAM, collaboration improvements and sharing, re-purposing and monetization of digital assets. Special guest Mark Davey – an expert in DAM and President of the DAM Foundation – will cover trends and ROI surrounding DAM.

In its first season, the tour will run through April 25 and includes events in Utrecht, Hamburg and London. Later this year, WoodWing will visit New York, Kuala Lumpur and Sydney. All details and the registration can be found at elvisdamtour.woodwing.com.

With its Elvis DAM Tour, WoodWing Software provides the know-how to adopt DAM strategies and technologies, helping customers to manage and monetize their digital assets.

For many corporations, creative agencies and publishers, digital asset management is still a mystery or, at best, an annoying necessity. With its Elvis DAM Tour, WoodWing Software aims to raise awareness of digital asset management and to provide the know-how necessary to adopt DAM strategies and technologies. The first sessions take place from April 19-25 in Europe, and attendees will learn how they can leverage Digital Asset Management to achieve their business goals and to tap new revenue sources. They will get a free trial version of the upcoming version 4.0 of Elvis DAM.

“In today’s communication and publishing climate, businesses of any kind and size need to efficiently manage their ever-increasing number of digital files,” said Hans Janssen, CEO of WoodWing Software. “On top of that, DAM provides them with a tool to unlock the economic value of their digital assets. A DAM strategy executed with the help of a powerful, yet easy-to-use solution such as Elvis DAM is an essential prerequisite to achieve that.”

In his presentation at the events, Janssen will share WoodWing's ambitions as a leading supplier of Digital Asset Management solutions. In his speech titled “DAM Today & Tomorrow,” WoodWing President Erik Schut will discuss how the needs for DAM solutions have quickly changed in the past three years. He will also look ahead at what to expect and share WoodWing's DAM vision.

Mark Davey on trends and ROI in Digital Asset Management
Mark Davey, CEO at IQequity and President and Founder of the UK-based DAM Foundation, will share his thoughts on DAM trends for 2013 and beyond. Davey will also talk about best practices in DAM implementation and how businesses can measure the ROI of their technology investment.

The half-day events will be complemented with demonstrations of how users in marketing and publishing can benefit from using Elvis DAM. Bastiaan Born, Product Manager for Elvis DAM, will show how powerful search options enhance production efficiency, and how Elvis DAM enables users to monetize their assets. Tim Cole, Product Evangelist at WoodWing Software, will explain how the system can be used to improve collaboration and how to easily distribute digital assets.

Organized by WoodWing, supported by partners
The Elvis DAM Tour is organized by WoodWing Software and supported by WoodWing´s local solution partners PubliQare and graphit (both The Netherlands), Impressed and ProPublish AG (both Germany) A+F Computersysteme AG (Switzerland) as well as Evolved Media Solutions and Media Systems Limited (both UK).