Wheaton, IL. Aleyant Systems, an innovative leader in providing robust software services to the graphic communications industry at value-driven prices, today announced that it will be presenting a free webinar series in conjunction with In Cart Marketing, Pressero experts with extensive knowledge in SEO and SEM (Search Engine Marketing) for online retail print stores. Owners of Aleyant’s Pressero web-to-print solution, print service providers who have alternative web-to-print systems, or those considering adding web-to-print will benefit from these sessions.

“We will be conducting two sessions, one introductory and one advanced,” said Greg Salzman, President of Aleyant Systems. “Both will be broadcast live at two different times to accommodate multiple time zones, and we will also have archives available for later review.  We are very pleased to be partnering with In Cart Marketing on these important sessions, bringing their knowledge and expertise to our customers. Sessions will include real-life examples of companies that have implemented these techniques for business growth.”

Webinar Schedule

Introduction to SEO for Web-to-Print: March 26, 2013, 11 AM (Central Time) AND March 28^th at 2 PM (Central Time).

Advanced SEO for Web-to-Print: April 9^th, 11 AM (Central Time) AND April 11^th at 2 PM (Central Time).

To register for these educational sessions, visit http://www.pressero.com/page/webinartraining

Pressero Web-to-Print

Pressero from Aleyant Systems is an affordable and easy-to-use cloud-based B2B or B2C online storefront solution that can quickly and easily be customized to individual client needs. Because it is delivered as Software as a Service (SaaS), it has a pay-as-you-go model that involves limited up-front costs. Pressero comes enhanced with eDocBuilder, a web-based variable data publishing system. eDocBuilder can also be easily integrated into third-party web-to-print or MIS solutions. It features advanced typography control, imposition, scripting support, PDF workflows, rapid template creation, Excel merge capabilities and more. With Aleyant’s Automated Workflow Integrator (AWI), online operations are made as streamlined and affordable as possible. AWI is a critical enabler for achieving the goal of workflow automation. Examples of applications for AWI’s rules-based approach include automating processes for file renaming for workflows that have strict file naming conventions, automatically unzipping zipped files, or sending files and metadata directly to a RIP for processing, eliminating multiple steps in the workflow. This type of automation can also be applied to digital workflows where there is no printed output.

Additional Webinar Benefits

Webinar attendees will also be able to download In Cart Marketing’s free Social Media Marketing Guide. “During these sessions,” said Lisa Thompson, Partner at In Cart Marketing, “we will not only be sharing SEO and SEM techniques, both general and specific to Pressero, but we will also explain the importance of integrating social media into marketing strategies to further develop the strength of a company’s online presence.  This free guide will build on our webinar content and will be valuable to printing businesses of all sizes.”

“We don’t just give advice,” added Thompson. “We ‘walk our talk.’ Within our group, we have more than 50 years of collective experience with SEO and SEM, most of that related to print and print ecommerce sites, and we have been practicing these techniques for ourselves for more than 10 years. Some of our sites have tens of thousands of annual visitors, and our goal in this session is to lay the foundation for attendees to achieve similar success. Attendees will leave with actionable ideas they can implement immediately to increase the online visibility of their businesses.”