Cambridge, MA — March 16, 2004 — Pageflex, the leading provider of Web-to-print technology, and Lexinet, leading direct mail service provider, today announced the deployment of Pageflex .EDIT as the Web-to-print technology powering www.astonishingmail.com. After selecting Pageflex .EDIT as its technology of choice in mid-December 2003, the Lexinet technology team had it up and running in live production in three weeks. With intuitive, Web-based self service a key element of Lexinet's successful business model, investing in technological infrastructure and implementing best-of-breed technology choices is a company priority. In late 2003, the technology team at Lexinet decided they needed to replace their existing online editing system. They were reaching the limits of what they could accomplish with ActiveX-based solutions and were looking for a technology to take them into the future. “Pageflex .EDIT looked like the perfect fit, and it was,” says Terry Powell, Information Technology Manager for Lexinet. Once the decision was made, the Lexinet team went right to work. “The transition went very smoothly,” Powell reports. “We had some very specific features built into our site already and, with the help of the Pageflex technical support team, we were able to implement all the features we wanted in record time. We are also well positioned to expand features and services to our clients in the future.” “Lexinet is a company with a very clear commitment to services based on high quality technology,” commented Anna Chagnon, Pageflex CEO. “We're pleased that Lexinet chose Pageflex technology to power their future direction. And if the performance thus far of the technology team at Lexinet is any indication, I'm confident that Lexinet will lead the way among Pageflex customers in offering state-of-the-art Web-to-print services.” Since January 15 th , hundreds of users have utilized www.astonishingmail.com powered by Pageflex .EDIT. Lexinet's continued investment in technology and its commitment to choosing best-of-breed components such as Pageflex .EDIT ensures excellence in the Web-to-print services attracting users to astonishingmail.com and driving its success.