PaperSpecs Gives a Gift That's All Heart
Tuesday, February 05, 2013
Press release from the issuing company
Palo Alto, California – "In this era of over communication, designers are very aware that a well-designed printed piece is more persuasive than ever," says Sabine Lenz, founder of PaperSpecs, the one-stop source for paper information, inspiration and insights.
"Paper adds the ultimate tactile dimension to designs, and a designer’s choice of paper can make or break, enhance or undermine the project, the brand and the marketing message," explains Lenz. "There’s a lot riding on the paper decision."
Turning her designer roots into PaperSpecs PRO
Lenz learned early on in her own successful design career that staying ahead of the curve (figuring out which papers are available, obtaining samples and swatchbooks, keeping up with changes in technology, and knowing which print process and paper best enhances the design) was one more "to-do" that ate up precious time and money.
To provide meaningful tools to help designers, she developed a resource called PaperSpecs PRO that would give designers the professional edge they needed – so they can spend their time doing what they love to do most: design.
"PaperSpecs PRO allows creatives to work smart, to gain the upper hand in a competitive market," describes Lenz, " by giving them access to exclusive tools, processes and knowledge that boost their productivity, impress their clients, and even wow their peers."
All hearts on Valentine’s Day
From February 4 through midnight, February 14, 2013, everyone who signs up for a free seven-day PaperSpecs PRO trial membership, will receive a set of limited-edition wrapping paper designed by award-winning designer Michael Osborne.
Printed on McCoy Gloss Text using a lithofoil process (4-color inks on top of metallic foil), the 24" x 36" sheets of wrapable, frameable designer paper were printed in three patterns:
The free, seven-day trial gives unrestricted access to every benefit of the PaperSpecs PRO service:
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