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Free PaperSpecs Webinar - Uncoated Paper: Reap the Marketing Rewards

Friday, January 18, 2013

Press release from the issuing company

Tuesday, January 29, 2013
2:00 p.m. Eastern (11:00 a.m. Pacific)

PaperSpecs and Neenah Paper present the free webinar: Uncoated Paper: Reap the Marketing Rewards.  A dynamic trio of speakers will share inventive examples of successful marketing materials and offer expert advice on printing and designing with uncoated papers.

Palo Alto, California – January 17, 2013 – From the luscious textures to the myriad color choices, uncoated papers have long been a favorite among cutting-edge creatives. But there's even more to get excited about these days thanks to the latest developments in papermaking and printing technologies.

“When we joined forces with Neenah Paper to revamp their CLASSIC line of swatchbooks, we got the chance to use uncoated paper in the most unconventional ways,” says Jake Lefebure, CEO and co-founder of Design Army, “transforming these popular tools of marketing into progressive works of art.”

Lefebure, along with uncoated paper expert Tom Wright, senior director of Design at Neenah Paper, and Carrie Otto, print production manager for Neenah Paper, will lead PaperSpecs' next free webinar, Uncoated Paper: Reap the Marketing Rewards.

These industry-leading experts will offer best-practice tips and tricks for creating files, give pointers on how and when to choose uncoated papers, and share some of today's most visually exciting and successful examples of marketing materials printed on uncoated paper.

Here's some of what attendees will hear during this inspirational and information-filled session:

Benefits of Uncoated
- How uncoated paper enhances marketing materials
- Specifying textures and colors to define the brand
- Using uncoated paper as the other color

How and When to Choose Uncoated
- The uncoated philosophy
- Perfect pairings with specialty printing processes (letterpress, foil, engraving, embossing, and more)

Tips for Using Uncoated Paper
- Can I digitally print my marketing brochure?
- Uncoated, smooth, pearlized, textures: why the difference?
- What will my 4-color look like on uncoated?
- How do I maximize the use of colors, weight and textures?

"Designers don't necessarily need to know the technical nitty-gritty, but we do need to understand what's creatively possible and what drives impact and action for those all-important marketing projects," says Sabine Lenz, founder of PaperSpecs. "This webinar will offer invaluable insight into how uncoated papers are being used to successfully communicate marketing messages today."

Thanks to the generous support of Neenah Paper, the Uncoated Paper: Reap the Marketing Rewards webinar is free. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.


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