Marlborough, Mass.  –  January 9, 2013   - Pageflex, the international supplier of printing automation and cross media marketing solutions, today announced it will be a sponsor of the annual PODi AppForum, the industry’s leading international digital printing conference, being held January 28 – 30, 2013 at the Planet Hollywood Hotel in Las Vegas, Nevada.

The PODi AppForum is one of the most important events in the graphic arts industry, giving attendees a range of educational opportunities that provide real-world examples of ways to grow their profits with digital print solutions.  Session topics include:  business growth strategies, cross media solutions, and emerging technologies. 

States Leslie Wengenroth, Director of Marketing at Pageflex, “Pageflex has been a sponsor of the PODi AppForum for over ten years. It's always a valuable event for us because its purpose is similar to the mission of our company:  enabling print and marketing service providers to grow their business by fully utilizing the best technology.  Pageflex is proud to continue our relationship with PODI, and we look forward to another successful AppForum.”

At the AppForum, Pageflex will participate in two informative sessions:

The Evolution of Direct Marketing Tools - Marketing Automation

Tuesday,  January  29 -  11:10 a.m. - 12:00 p.m.

Session Overview:  First it was static direct mail, then personalized direct mail, then the integration of other media including email, microsites, mobile and social. Now the industry is creating a new set of tools to help companies manage multiple, ongoing campaigns and direct marketing workflows.  This session will help you understand more about  these tools and how to successfully use them.

The Evolution of Web-to-Print

Wednesday,  January 30 -  11:50 a.m. - 12:30 p.m.

Session Overview:  Web-to-Print technology has become a must-have for print service providers. The products and technologies continue to advance. When acquiring or implementing a web-to-print solution there are many important considerations and decisions to make. This session will guide print service providers as they navigate these rapidly changing waters.

This session will be moderated by industry expert Jennifer Matt.

More details on these and other sessions can be found on the PODi AppForum Website.

“Pageflex has participated in the AppForum since 2003, supporting new opportunities in personalized communications, brand management, e-commerce, and collateral management with innovative solutions. We’re proud that Pageflex considers the AppForum, with its educational tracks, peer-focused content, and networking opportunities, vital to the success and growth of the digital printing community,” says PODi General Manager Dave Erlandson. 

At the AppForum, Pageflex will be showcasing its tools for personalized marketing, cross-media communications, and web-to-print. The Company will also be highlighting some of its new offerings, including:

Pageflex/Mindfire Integration - This integration is the result of a collaborative business and technical relationship between the two companies. It gives print and marketing service providers a way to offer cross-media campaigns created in MindFire Studio within Pageflex Storefront.

Pageflex Dynamic Media -  Through a partnership with Dynamix,  the Company has created Pageflex Dynamic Media , a powerful tool that lets users create customized in-stream and in-banner videos that speak directly to the viewer in a personalized, cost-effective and operationally efficient way.