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Madison Advisors Releases Customer Communications Solutions Market Study, 5th Edition

Thursday, January 10, 2013

Press release from the issuing company

Colleyville, TX - Madison Advisors, a leading customer communications research and advisory firm, has published the Customer Communications Solutions Market Study, 5th Edition.

Multi-channel delivery is changing the way organizations develop and manage customer communications by offering flexible tools to create and collaborate on documents. Likewise, social media presents new challenges for the industry to manage, and deliver customer communications. Madison Advisors' in-depth study assesses how leading solution providers are addressing organizational demands for more flexible document delivery.

For this study, Madison Advisors updates and expands its core enterprise customer communications research to focus on support for distributed design, production, and delivery of customer communications with an examination of multi-channel delivery methods. The published study includes:

Industry Overview: Definition and current state of the customer communication management (CCM) market.

Market Trends: Analysis on the trends currently affecting the expansion of CCM solutions to encompass business analytics and social media communications delivery.

Solution Analysis: Qualitative and quantitative review of the solutions capabilities, market focus, and future direction for solutions reviewed in the study.

Solution Profiles: A brief review of select participants in the study, including market leading techniques and best practice trends.

The study provides an overview of solution providers in four areas: Multi-Channel Delivery, Social Media, Data Analytics, and Cloud Technology. Study results are available on our website at www.madison-advisors.com


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