GRAND RAPIDS, Mich. -- Roundy's Supermarkets, Inc., a leading mid-west retail grocer with more than 150 stores has renewed their contract with Grandville Printing Company (GPC) to digitally print in-store shelf tags, price signs and posters every week.

Roundy's utilizes GPC's Nexgen™ program where shelf edge tags and price signs are delivered bursted and boxed in plan-o-gram order by aisle for each individual store.

Roundy's started working with GPC in April 2010 by piloting the Nexgen™ program in four (4) of its stores. During that time, Roundy's partnered with GPC's creative and technology team to take full advantage of the Nexgen™ "just-in-time" four-color variable data print engine capability. "Roundy's continues to expand the use of our program and we look forward to meeting their needs in the future," said Chris Nunez , Director of Digital Printing for GPC. Roundy's tags are now centrally printed using HP Indigo™ digital presses, cut and packaged in plan-o-gram order, boxed and delivered every week for delivery to the stores. In addition to the hours of store's weekly labor savings, Roundy's pricing and marketing departments now have the ability to make changes faster and benefit from relevant messaging to consumers at the shelf.

About Roundy's Supermarkets, Inc.

Roundy's is a leading grocer in the Midwest with nearly $4 billion in sales and roughly 18,000 employees.  Founded in Milwaukee in 1872, it operates 161 retail grocery stores and 98 pharmacies under the Pick 'n Save, Copps, Rainbow, Metro Market and Mariano's banners in Wisconsin, Minnesota and Illinois.  For more information about Roundy's and its banners, visit any of the following websites:www.picknsave.com, www.copps.com, www.rainbowfoods.com, www.metromarket.net or www.marianos.com

About Grandville Printing Company

Since 1956, GPC has been committed to servicing its clients with their commercial printing needs. Customers today want much more from their print provider. GPC is more than just another print provider. GPC is a leading Midwest service provider that provides commercial and retail print marketing solutions for corporate clients. GPC bridges the gap between traditional printing and the art of digital communication. GPC offers complete print communication solutions and specializes in retail shelf signs, database management, visual design & marketing, mailing and fulfillment. www.gpco.com

Nexgen™  is a registered trademark of Grandville Printing Company
Indigo™  is a registered trademark of Hewlett Packard