Cohoes, NY - After a full year of planning and months of production, all seven of Mohawk’s new streamlined swatchbooks are in inventory and available for order.  

The completely new system is more compact and easier to manage than traditional swatchbooks. “There’s a change in the way people are specifying paper and this new format addresses that. The system is compact for those seasoned specifiers who only need to be reminded of what’s available, yet has enough information to introduce the product lines to the newer specifiers. It’s a simple 1-2-3 — pick the shade, the weight, and the finish — tool,” said Jane Monast, Mohawk’s Director of Communications.

The 3" x 9" swatchbooks fold out to reveal color chips, finish and weight information and a waterfall. The back of the foldout houses an easy-to-reference stocking chart. 

The streamlining of the swatchbooks also helps to uphold Mohawk’s sustainability efforts. The new slimmer format reduces the amount of paper used, and cuts the number of boxes shipped by more than half. “This new format is revolutionary and evolutionary for Mohawk. This design solution follows our sustainable approach to business, and allows us to get tools into the market with much less negative impact, and a considerable cost savings over traditional swatch systems,” said Monast.

Seven New Mohawk Swatchbooks

Mohawk Superfine: The finest printing paper available with an unparalleled reputation for quality. Order a Mohawk Superfine swatchbook here.

Mohawk Via: The best-selling uncoated paper in the US, offering quality at an affordable price. Order a Mohawk Via swatchbook here.

Mohawk Options: Now includes ultra-smooth Navajo. Features Mohawk’s exclusive Inxwell surface technology. Order a Mohawk Options swatchbook here.

Mohawk Loop: A complete collection of extremely high PCW recycled papers to support sustainable design. Order a Mohawk Loop swatchbook here.

Mohawk Carnival: A cover grade that sets the standard for intense saturated color, and folding properties. Order a Mohawk Carnival swatchbook here.

Strathmore Premium: Combines several legacy grades from Strathmore, Beckett and Mohawk to create a range of shades and textures that coordinate with Strathmore Writing. Order a Strathmore Premium swatchbook here.

Strathmore Writing /Pure Cotton: The world’s finest stationery papers, handcrafted for a distinctive touch and sophisticated palette. Order a Strathmore Writing/Pure Cotton swatchbook here.

Designed by Michael McGinn Design Office, the sampling system is as simple and logical as Mohawk’s new streamlined product offering. “The program was developed to be the most straightforward presentation of the product lines as possible, allowing the paper to be the hero,” said Michael McGinn.

Mohawk swatchbooks are available free of charge through your Mohawk Sales Representatives or your local merchant. You can also order fee swatchbooks (shipping charges apply) at www.mohawkconnect.com.

For more information, visit us online at www.mohawkconnects.com or call 1-800 the mill.