Speaker Provided General Strategies, Compelling Case Studies, and Practical Advice

Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 100 industry professionals attended a free printing industry educational Webinar. Assimilate or Die!: Real-Life Transformation Stories, which was led by WhatTheyThink senior analyst Richard Romano. Sponsored by PODI and the AppForum, the event was held December 12.

The no-charge archive may be accessed by visiting WhatTheyThink.com and selecting the Webinars tab.

"It's easy to say you have to change to survive," says Romano. "But that's not an easy thing for an established business to actually do. But 40+-year-oldCustomXM has been successful at integrating new media options for customers. It wasn't a clear path, and it was easy to go in some wrong directions, but being curious and inquisitive and willing to and try new things can pay great dividends in today's challenging print market. Our speaker is a true thought leader in this industry."

Romano was joined by:

• Paul Strack, President of CustomXM

Mr. Strack explained how he and his company availed themselves of new communications tools such as social media, QR codes, augmented reality-and even good-old-fashioned face-to-face networking-to help customers navigate this landscape and integrate these technologies with print, while at the same time taking his own business beyond print, developing a symbiosis among old and new media.

About PODi & the AppForum
PODi drives demand for applications driven by digital printing, and helps its member community thrive with top-notch research, case studies, and tools for solution sales. Visit them at www.podi.org. The AppForum is PODi LIVE and in Vegas, January 28-30, 2013. It is the one conference dedicated to what's next in digital print and how to create opportunity for growth. It is independent and vendor-neutral. Presenters are innovators like Mr. Strack, who share their first-hand experience. AppForum is where people winning with digital print come to find their next big idea. Visit AppForum at www.appforum.org.

About WhatTheyThink
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

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