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Johnny Rockets and Kinko's Successful With National Printing Deal

Thursday, March 11, 2004

Press release from the issuing company

ALISO VIEJO, Calif. and NEW YORK, March 10 -- On Demand 2004 -- Johnny Rockets, the all-American diner, recently ranked one of the top 10 best hamburger restaurants in markets across the United States by Citysearch, teamed up with Kinko's, an operating company of FedEx Corp., for the printing of menus, signs and point of sale purchase for its stores across the country. Johnny Rockets is taking advantage of Kinko's DocStore 4.0, a customized online catalog and ordering tool that enables Kinko's commercial customers to reduce waste and cut costs. The system provides Johnny Rockets with a greater ability to monitor the branding and standardization of materials at each of its stores. Centralizing all the documents online provides a scalable printing process for the burgeoning restaurant chain. "Kinko's printing solution streamlines printing fulfillment for Johnny Rockets," said Mimi Schiffer, senior vice president, marketing, The Johnny Rockets Group, Inc. "Our new relationship with Kinko's helps provide Johnny Rockets with the infrastructure required to support its aggressive five-year growth strategy and allows us to focus on what we do best -- offering guests quality food, fun and friendliness reminiscent of feel-good Americana." In addition to ensuring the high quality of all Johnny Rockets printed materials, Kinko's digitally connected network of locations provides local market access to printing needs for Johnny Rockets restaurants, which currently reside in 29 states. "Kinko's variable cost model is changing the rules of document outsourcing. We are very excited to count Johnny Rockets among the growing numbers using our solution," said John McDonald, Kinko's senior vice president of Kinko's Commercial Solutions. "Kinko's DocStore provides on-demand printing that can save Johnny Rockets stores money and time by letting them print what they need, when and where they need it. Johnny Rockets has turned that capability into a powerful tool for its stores."




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