Xerox eConcierge Offers Resellers New Ways to Build Business; Drive SMB Loyalty
Xerox is making it easier for resellers to grow their business and stay connected with their small- and medium-sized customers with two new offerings within Xerox eConcierge, a cloud-based supplies replenishment program for networked printers and multifunction printers.
New to the program is the Xerox Replacement Cartridge line, allowing resellers to offer their customers savings through a lower-cost, high-quality alternative to OEM cartridges. Not only will resellers make it easier for customers to replace supplies for any manufacturer's device, Xerox eConcierge helps resellers grow revenue and margins by simplifying the hassle of order tracking.
Resellers who buy through Xerox's distribution partner Supplies Network can now offer the program to their customers. Under this arrangement, resellers maintain the pricing and shipping rates established with Supplies Network, allowing them to offer Xerox eConcierge while maintaining the same profit margins.
"With these additions to Xerox eConcierge the door is wide open for resellers to take full advantage of what the program can offer their customers – and them," said Kurt Schmelz, president, North American Reseller Sales, Xerox. "Xerox is focused on helping resellers succeed by delivering unique products to differentiate them in the small business marketplace."
Through Xerox eConcierge, resellers help their customers save money with free lifetime service coverage on Xerox devices – worth an average of $1,280 – and on reliable replacement cartridges for non-Xerox devices, up to a 50 percent savings.
One of the many reseller partners benefiting from Xerox eConcierge is Atlantic Office & Laser Products, Inc., a Baltimore-based office equipment and print solutions provider. The reseller uses the program to convert customers to a managed print model, lowering costs and improving efficiencies.
"With eConcierge we can stay relevant with our customers, offering services and savings that are critical in today's competitive marketplace," said Michael Trevisan, president, Atlantic Office & Laser Products, Inc.