New version of software allows customization of branded storefronts for apps

Jenkintown, PA - Managing Editor Inc. (MEI) today announced MEI Portico version 2.0, the latest in the premier Adobe development partner's lineup of solutions for publishers. The new version of MEI's custom storefront software for tablets was built to empower Adobe Digital Publishing Suite customers and is now available for purchase.

MEI Portico lets publishers create custom branded UIs for their mobile and tablet apps on Apple, Google Android and Amazon Kindle Fire platforms. Custom storefronts enable multiple gateways for showcasing user-targeted tablet content within the app. App administrators can enable search capabilities and organize their DPS folios as they see fit, so that navigation is easy and readers can effortlessly find the issues they want or are entitled to. Portico allows publishers to override in-app purchases for authenticated subscribers, and enables restricted distribution capabilities for corporate and educational institutions using Adobe DPS as part of their digital communications strategy.

MEI Portico 2.0 introduces custom canvases to the original Portico toolbox. Rather than having to rely on templates for their storefront's landing view, designers can now create their own HTML designs to incorporate into an MEI Portico-driven interface. Using web design skills, designers have full control over every aspect of their app's look and feel - from storefront layout to images, login pages to RSS or social media feeds, subscriber views to featured folios. And because administrators can launch canvases at a moment's notice, implementing new features into your app can be completed without a time consuming app update.

"Custom canvases mean that DPS apps can take advantage of Portico's robust feature set without compromising their brand's look and feel," said Brett Kizner, MEI's director of new product marketing. "Portico 2.0 has delivered greater flexibility that gives our customers the ability to design their own experience on their app landing page."

To see a sample of MEI Portico 2.0 in action, visit Adweek's new app at: https://itunes.apple.com/us/app/adweek-magazine/id570229326?mt=8