Darmstadt, Germany, – Merck has expanded its range of high-quality products for the printing and plastics industries to include Iriodin Icy White Flash, a futuristic silver-white pigment. This new synthetic pearl luster pigment gives product designers brilliant opportunities to capture the cool beauty of winter on paper and in plastics. Merck is embracing the trend toward white stylings, once again underscoring its role as a leading global manufacturer of effect pigments.

Silver-white pigments for a noble winter shine

A pristine winter landscape radiates in the morning sun. Fresh powdery snow adorns trees, meadows and fields. Ice crystals sparkle on the surface like countless diamonds. Successful products elicit emotions. Iriodin Icy White Flash offers product designers a magical atmosphere of snow and ice. Based on synthetic mica, which is clear and color-neutral, the silver-white effect pigment from Merck features both a sparkling brilliance and good hiding power. It adds a cool fresh touch to plastic and print applications, whether electronic equipment such as mobile telephones or notebooks or packaging for food, personal care products or luxury items. Iriodin Icy White Flash is superbly suited for products where the focus is on aesthetic purity and sleek elegance.

Visionary product stylings thanks to synthetic mica

Iriodin Icy White Flash is the fourth effect pigment in the successful Iriodin Icy White range. All of them feature clear, silver-white effects, greater hiding power than pigments based on natural mica, and high purity of the color effects. Silver-white pigments are the most important group of pearl luster pigments for printing and plastics applications because they permit popular transparent, neutral, and pure-white product designs. Thanks to their synthetic substrates, Iriodin Icy White effect pigments represent a future-oriented alternative to natural mica pigments.

IriodinIcy White effect pigments at a glance

• IriodinIcy White Satin produces silky effects and maximum hiding power due to its very fine particle size (5 – 25 μm).
• Owing to its particle size (5- 40 μm), IriodinIcy White ensures a good combination of hiding power and classic pearl luster; for silver-white pearl luster effects in pure white.
• New: IriodinIcy White Flash impresses with its sparkling brilliance and an interesting balance of highly reflective transparency and hiding power with a particle size of 20 – 100 μm.
• IriodinIcy White Shimmer offers a sparkling appearance that calls to mind the glitter of a fresh blanket of snow along with maximum transparency – thanks to a coarse particle size (20 – 180 μm).