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Wowcards Revolutionizes Direct Mail with Gift Card Mailer Patent

Friday, November 16, 2012

Press release from the issuing company

New Type of Mail Combines Thick Postcard with Perforated Gift Card Proven to Deliver 100 Times Marketing Return on Investment

BOCA RATON, Fla. -- Wowcards Inc., provider of direct mail marketing solutions, today announced that its namesake direct mail solution has received patent 8,287,002 by the U.S. Patent Office. Combining the benefits of a gift card and a credit-card-thick postcard, Wowcards enables companies of all sizes to deliver targeted campaigns that can achieve more than 100 times marketing return on investment.

Unable to find a way to deliver a pop-out gift card through the mail without packaging, founder and direct marketer Kirk Joseph invented Wowcards, the only direct mail solution that combines the thickness of a credit card with a pop-out gift card approved by the United States Postal Service.

"We offer more than just an innovative mail piece," said Joseph. "Wowcards does the heavy lifting for direct mail marketers by designing proven campaigns that deliver huge ROI. We also provide online ordering that gives small businesses and Fortune 500 companies alike the ability to design and execute turn-key, professional-grade marketing campaigns."

Through the Wowcards online marketing platform, marketers can easily create "ready-to-redeem" gift cards with special offers and promotions, complete with branding and barcode. A gallery of templates reduces the ordering burden for businesses; they simply have to upload their logo and mailing list. There is no minimum order and pricing starts at 98 cents, which includes the design, printing, postage and fulfillment.

From a consumer perspective, Wowcards make a strong first impression leading to higher response rates. Recipients can use Wowcards like traditional gift cards at business locations, retail stores, over the phone or via a website. In head-to-head comparisons against campaigns utilizing postcards and envelopes, Wowcards produced five times more responses.

Before receiving the patent, Wowcards was tested by a variety of marketing innovators, including AOL, Verizon, Staples and BJ's. Additionally main street retailers, such as auto dealerships and repair shops, jewelry stores, and restaurants have utilized Wowcards to drive sales, attract new customers, or reactivate old ones.

In addition to earning a patent, Wowcards also created a new type of mail. The United States Postal Service recently changed the Domestic Mail Manual to recognize this unique gift-card-postcard format.

Try Wowcards Today

Custom samples of Wowcards can be ordered for free at wowcards.com.

 

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