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Brand.net Announces Purchase Precision Technology

Thursday, November 08, 2012

Press release from the issuing company

SAN MATEO, Calif. and NEW YORK, - Brand.net, a Valassis Digital company, is announcing Purchase Precision Technology, a first-of-its-kind targeting technology – delivering probability over possibility and action over exposure. By integrating online and offline data, this new technology delivers the highest return on digital advertising spend and provides advertisers access to decades of proven media intelligence coupled with real-time digital insights.  Advertisers can now target ads down to the sub ZIP Code level. This "Re-imagining Reach" approach has earned advertisers on average $7 in sales for every $1 spent with Brand.net.

"Our Purchase Precision Technology provides tremendous opportunities for companies to take a much more informed approach to their marketing," said Jim Parkinson, Valassis Chief Digital Officer.  "We call it the 'learn and scale' strategy.  The more you learn about your consumers and their purchase intent, the more you can scale your business."

Brand.net Purchase Precision Technology uses extensive online and offline geographical and behavioral data to deliver maximum targeted reach at scale. It combines Valassis' unique, proprietary data from sources such as TargetExpert, MarketExpert, NCH Marketing Services, Sharpshooters and save.com, with over 2,000 sources of syndicated data from Bluekai, Nielsen, BIGInsight and others. Purchase Precision Technology analyzes these data sets and overlays them with advertisers' campaign objectives, delivering superior insights.

Brand.net sub ZIP Code Advertiser Targeting Zones (ATZ) targeting capabilities look beyond geo-location to anticipate where the right consumer is expected to be. From Valassis' 40-plus year history of delivering targeted media, the Brand.net team knows how to optimize geographies down to the ATZ level eliminating wasted impressions and delivering the best ROI. This technology scales traditional offline data to deliver 50% greater targeted reach than the industry average, allowing advertisers to identify, locate and connect with their most valuable customers.

"We are currently optimizing for reach and Brand.net performs for us, giving us quality inventory with good audience reach," said Michael Arden, Digitas -Vice President / Digital Buying Director. "Brand.net has also consistently been a top performer for percent in-target and unduplicated reach categories."


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