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Brand.net Puts the Spotlight on Mobile Advertising at ad:tech

Monday, November 05, 2012

Press release from the issuing company

Check out Brand.net's Developer Lounge: the Pulse Lab

SAN MATEO, Calif. and NEW YORK, - Brand.net, a Valassis Digital company, is showcasing several emerging mobile technologies and social media applications during next week's ad:tech show in Manhattan. Conference attendees are invited to visit the Brand.net Pulse Lab on Wednesday and Thursday from 10 a.m. to 4 p.m. for spotlight demonstrations from Valassis digital media developers and Pulse Lab participants AppKey and WDA.

"Innovation is critical to this industry, which is why we are so excited about the evolution of our own digital media solutions and how other technologies like AppKey and WDA take unique approaches to solve real-world challenges," said Jim Parkinson, Valassis Chief Digital Officer. AppKey provides a location-based advertising solution that delivers nearby offers and promotions to Android phone users via their "home screen" widgets. WDA has created Impulse, an all-encompassing platform for reliable targeting, reporting and conversion metrics for mobile advertisers.

Pulse Lab attendees will have the opportunity to see several innovative digital offer media solutions and demonstrations of Valassis' customizable Facebook promotion products, Circle Street local marketing solution and other branded landing pages that are integrated with proprietary secure print and load-to-card capabilities. Valassis has distributed hundreds of millions of valued digital coupons and offers to consumers from coast-to-coast on behalf of the world's top brands and retailers.

Four out of five consumers are spending up to three hours weekly seeking deals, coupons and savings online according to the 2012 RedPlum Purse String Study. Consequently, advertisers are seeking smarter, more effective and timely ways to identify, locate and connect with existing and prospective customers where they live, work and play. Brand.net and Valassis are Re-imagining Reach to deliver probability over possibility and action over exposure.

For more information on Valassis Digital Media Solutions, visit the Brand.net ad:tech lounge (#1302) to connect with developers, explore these innovations, see what the future holds, check in at the social photo kiosk and enter to win an iPhone 5! Alternatively, you can tweet #BrandDotNet or check out www.valassis.com.


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