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InfoTrends Future of Multi-channel Transactional Communications Study

Wednesday, October 31, 2012

Press release from the issuing company

(Weymouth, MA) Shifts in consumer behavior, business policies, technology, and services have driven sustained changes within the presentment and payment markets in the United States. As a result, many businesses are asking how to best support their transactional communications needs. Having a proper understanding of this landscape is paramount. InfoTrends' multi-client study entitled The Future of Multi-channel Transactional Communications in the U.S. will serve as a critical business planning tool for all companies with a stake in the transactional communications marketplace.

"We are launching this study in direct response to requests from our service provider, enterprise, and vendor clients who have been asking for more direction on current consumer and business needs in the transactional communications market," noted Matt Swain, Associate Director for InfoTrends' Document Outsourcing Service. "New communications channels continue to emerge; all of these constituents are challenged to understand how to balance print, mobile, biller direct, email, bank bill consolidation, and digital mailbox services to optimize consumer experience." Through a combination of 2,000+ consumer surveys, 500+ business surveys, and 20 in-depth interviews to complement our existing market coverage, this study will provide the insight required to succeed in the multi-channel transactional communications market.

Study objectives include:

  • Pinpoint behavioral and attitudinal shifts among consumers
  • Identify business strategy shifts within key vertical markets
  • Supply an overview of key providers in the network
  • Size the delivery market and forecast its growth through 2017
  • Provide scenario planning and strategy recommendations

For more information on The Future of Multi-channel Transactional Communications in the U.S. please contact Scott Phinney at +1 781 616 2123 or scott_phinney@infotrends.com.

Early subscriber rates are available through December 31, 2012: Early subscribers benefit substantially, as they play a significant role in the survey design.


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