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PaperSpecs Launches Online Paper Specifying Course

Friday, October 19, 2012

Press release from the issuing company

Pulling from her 20 years of experience as a graphic designer, Sabine Lenz, founder of PaperSpecs.com, will share invaluable, learned-in-the-trenches tips and techniques for specifying paper. The online course provides video tutorials, real paper samples and live Q&A sessions.

Palo Alto, California - Spec'ing paper sucks. At least it feels that way if you've selected the paper for a printed piece that didn't turn out the way you thought it would...

"Wow! I can roll this flimsy postcard into a convenient straw."
"It looks like my beautiful annual report cover came down with chicken pox?"
"What's a little show through? People weren't really going to read that copy anyway."
"You want ME to explain it to the client?"

To share her own hard-earned knowledge, Sabine Lenz, founder and CEO of PaperSpecs, has developed an online paper-specifying course that contains all the tips, techniques and insight gained over 20 years as a graphic designer.

"I've given this course many times in person, helping hundreds of creatives", says Lenz. "This virtual course contains all the information a designer, print buyer or paper professional would need to spec paper confidently."

Highlights from The Power of Paper
The Power of Paper contains more than 20 sequential videos on essential paper properties like grade, weight and finish; considerations for printing and design; environmental attributes; and much more. Attendees will receive a course binder along with actual paper samples. The information, while extensive, is presented in easy-to-digest, bite-sized pieces that course participants can absorb at their own pace or repeat as often as they like.

"I've picked up information and little tricks that otherwise would have escaped me. You have opened windows of thought and inspiration that truly empower creativity. But creativity isn't enough if you don't understand the basics," says Rena Burkhardt, a designer and course alumna.

To ensure that the virtual classes are also a quality, personal experience, The Power of Paper is limited to 50 people. This will allow Lenz to conduct live question-and-answer sessions that give attendees the opportunity to address topics and concerns most relevant to them.

What attendees receive from The Power of Paper?

  • Practical Tips you can apply immediately - in bite-sized, easy to understand pieces
  • Convenient Online Videos - listen when, where and as often as you like
  • Real Paper Samples - bring lessons to life
  • Advice from a Designer - learn from her 20 years focusing on paper
  • Q&A Calls - your personal questions answered
  • Handy Paper Selection Checklist
  • No-risk, Money-back Guarantee
  • Special Bonus Gift - "5 Paper Myths Solved" booklet
  • Limited Seating - ensures a personal experience

"I've been in their shoes", explains Lenz. "As designers, you pour your heart and soul into a project spending precious hours visualizing the concept, fine-tuning the images, and tweaking type. If the paper isn't right, all that hard work can be wasted, time and reprint costs incurred, credibility and reputation diminished."

Who Should Sign up for The Power of Paper?
This course is right for people who have a need to understand paper, its properties, its finishes, and the emotions it evokes: Graphic Designers, Print Buyers, Production Managers, Print Salespeople, Paper Merchant Services Personnel, Marketing Professionals.

Sign up for The Power of Paper course at
http://www.paperspecs.com/paperspecs/Training/thepowerofpaper.htm. An Early Bird Rate is available through October 31, 2012 and saves registrants $100.


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