Tukaiz Finds Competitive Edge with Scodix S74
Thursday, October 18, 2012
Press release from the issuing company
Together, Scodix and HP Indigo technologies drive differentiation for 50-year old printing business in the very competitive direct mail and POP segments
Tukaiz, a fast-growing marketing services production company, today reported upon its success with a recently installed Scodix S74 digital enhancement press in its production facility in Franklin Park, Illinois. Installed last January, the company reports the new printing capabilities achieved by meshing the Scodix system with its current workflow of HP digital presses has garnered Tukaiz a significant and compelling competitive edge in their market. Tukaiz not only reported several new jobs won because of the new technology but growing market interest in several future projects. Tukaiz is expected to exhibit some of its recently completed projects at Graph Expo (Chicago, October 7-10) in the Scodix booth (#1658). For more information about Tukaiz, go to www.tukaiz.com.
A Top 50 Fastest Growing Company in Chicago
Since 1963, Tukaiz has grown into a $35 million per year, family-owned-and-operated marketing services production company by positioning itself on the forefront of new technology and innovation. The philosophy has paid off with continued revenue growth. In 2011, Tukaiz achieved an impressive 8.3% revenue increase, earning the company a spot on a list of the 50 fastest growing companies in Chicago, recognized by Crains Chicago Business. The company expects similar growth in 2012, thanks in part to its philosophy of implementing leading-edge technology. One of the latest technologies Tukaiz installed is the Scodix S74 digital enhancement press that adds dimension and texture to the high-quality, on-demand prints from its HP Indigo digital presses and HP Scitex large-format printers.
A Production Perspective
"The biggest advantage of the Scodix press is being able to offer something new in the industry that not many people have right now," says Matt Giandonato, Digital Print Manager, Tukaiz. "We're educating people that we can do Scodix enhancements on offset, digital, large-format, and we can do variable as well. The detail you can achieve with Scodix is way beyond anything else out there right now. If you had an option to do something similar like a Spot UV, when you compare the two side by side, the Scodix stands out so much more."
A Sales Perspective
"We recently won a bid with the United States Postal Service (USPS) that I can attribute directly to the Scodix system," notes John Misasi, Director of National Sales for Tukaiz. "If you go into any one of 47,000 different post offices across America, you can see a point-of-purchase display that can only be done with Scodix. With Scodix we gain a tremendous competitive advantage that not only differentiates us in the market, but provides our customers with an obvious value-added solution, especially in the direct mail and POP segments. We're simply winning and producing jobs that no one else in our market can. Scodix is that unique and that impactful."
The Tukaiz Production Line-Up
Tukaiz houses a production facility equipped with eight HP Indigo digital presses for short-run, on-demand production of sell sheets, brochures, packaging, direct mail, and POP displays. This includes five HP Indigo press 5000s, two HP Indigo 5500 presses, and an HP Indigo s2000 press. The company's production facility also features six HP large-format printers, including three HP Scitex LX850s, a HP Scitex LX800, a HP Scitex FB700, and a HP Scitex XL1500 for printing POP applications. Its Scodix S74 system, which can produce up to 99 Gloss Units (GU) and density capabilities from 1% to 100%, can also be fed from conventional sheetfed presses. New Scodix software now makes variable data for personalized products productive.
Results in Action
In addition to the USPS, other notable clients that turned to Tukaiz for eye-catching projects with high-quality detail include:
- USO: For the United Service Organizations, Tukaiz produced 2,000 invitations for an event. "We ran the invitations offset, put a soft touch coating on them, and then we applied the Scodix on top," explains Giandonato. "There was a lot of contrast between the soft touch coating and the Scodix, which made it really stand out. It was a classy-looking piece that really jumped out at you."
- Jack Daniels: Tukaiz created 1,000 20x20 point-of-purchase posters with raised Jack Daniels' bottles and added textured sweat, which were sent to distributors nationwide.
- National Italian American Sports Hall of Fame: For an event honoring athletes being inducted into the Hall of Fame, Tukaiz produced more than 2,000 programs with the front and back covers featuring enhanced textures that matched look with feel. The entire program was printed on HP Indigo 5000 and 5500 presses and then Scodix enhancements were applied to give each booklet an even more dynamic dimension.
Tukaiz anticipates that the Scodix system will be at 70% to 80% capacity by the end of 2012 or early 2013. Growing interest is being generated by designers and ad agencies due to the visual impact produced by the press. At the recent HOW Design Conference (Boston / June 2012), creative professionals were very impressed to see the Scodix results, says Misasi, "Even though there were only about 3,800 attendees, we [Tukaiz] handed out over 10,000 samples."
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