Silo Effect Discussion Strikes a Chord

Press release from the issuing company

Free WhatTheyThink webinar, sponsored by SmartSoft, explained how to minimize the Silo Effect in your business

Lexington, Kentucky USA -- WhatTheyThink today reported that nearly 200 industry professionals registered to attend a free printing industry educational webinar, Is Your Business Suffering from the 'Silo Effect?' The session was led by WhatTheyThink Senior Editor Cary Sherburne and held on October 3rd, just prior to Graph Expo 2012.

The free webinar archive is available by visiting WhatTheyThink.com and selecting the Webinars tab.

"This topic really struck a chord with our viewers as they work to take time, cost and touches out of the print production process," said Sherburne. "In fact, according to SmartSoft representatives, the first five visitors to their Graph Expo 2012 booth came specifically to learn more because they had viewed the webinar. This is a testament to the importance of the topic in today's dynamic printing industry."

Sherburne was joined by:

  • Rick Sands, Founder/Creative Director, Sands Creative Group. President of The Fenway Group, a Boston based integrated marketing resource firm, Sands is responsible for identifying and developing new sources of growth that help provide cross media communications to his clients utilizing: design, print, creative services, email, web and measurable results. Leveraging growth through enabling technologies has been a key factor in the Fenway Group's success.
  • Ian Flynn, founder and President of Direct Response Imaging, a 10-employee, San Francisco-based digital printing company specializing in the production of a variety of marketing collateral as well as Photobooks through its Save-A-Tree brand. Ian was formerly President of Envelopes Direct.
  • John Cockrell, Jr, Vice President of Cockrell Enovation, one of the largest full-service commercial printing companies in the Dallas-Fort Worth area, employing 95 people and booking over $20 million in annual revenue. After starting his career at his family's business Cockrell Printing, John raised financing for and launched the Enovation Group in 2003 to focus on digital printing. After growing the business over 400% in 4 years, he brought the two companies together in 2008.

"The results that both our viewers and our sponsor achieved from this session validate the value of our webinar model," said Randy Davidson, President, WhatTheyThink. "This session helped businesses in determining how eliminating silos can make them more productive and gave them ideas on how to actually make it happen.  We are pleased that PressWise by SmartSoft is sponsoring this event, allowing us to offer this important educational session to attendees at no cost."   

About SmartSoft

SmartSoft has been creating innovative software solutions since 1995. They provide desktop and enterprise-level solutions for postal address correction, postal discounts, and print workflow management. Their products include the AccuMail family of address hygiene software, the all-in-one mailing solution, SmartAddresser 5, the QR Code and Mail Tracking service MailSpotter, Canadian address accuracy software, frameworks Canada, and the end-to-end print workflow solution, PressWise. Datatech SmartSoft is a privately held company with offices in Agoura, Santa Barbara, Philadelphia and Montreal.

Visit www.smartsoftusa.com for more information.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact randy@whattheythink.com or vince@whattheythink.com.


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