Point Balance is announcing the publication of a new eBook that provides a proven roadmap for increasing sales of marketing asset management/web-to-print solutions. The Secret Sauce for Growing Sales of Marketing Asset Management Solutions describes what marketing asset management solutions are and explains why they require a different approach to marketing and sales from traditional printing services.

Author G. David Dodd says, "According to research by InfoTrends, 49 % of printing companies now 'own' some type of web-to-print technology. Some companies have generated impressive growth by providing W2P solutions, but many others haven't been nearly as successful. The biggest reason for this disparity is that many companies try to sell W2P solutions using the same marketing and sales techniques they've always used to sell traditional printing. To put it bluntly, that approach just won't work."

The Secret Sauce eBook deals with a particular category of web-to-print offerings known as marketing asset management solutions, and it explains why multichannel lead generation, effective lead nurturing, and compelling content are essential for increasing sales of these solutions.

The Secret Sauce eBook is available at no charge. To obtain a copy, just send an e-mail to ddodd(at)pointbalance(dot)com.